• SOURCE: S&D Group at European Parliament

Tobacco products: the end of attractive packs and flavours



Shoot Date

10 Jul 2013

Shoot Location

Brussels, Belgium

Production Company

S&D Group

Edited Package
BRUSSELS, BELGIUM (JULY 10, 2013) (SOCIALISTS AND DEMOCRATS, EUROPEAN PARLIAMENT - ACCESS ALL) 1. BLACK PANEL INTRODUCING A VOX POP QUESTION: How old were you when you started smoking? 2. SMOKER 1 SAYING (FRENCH SPEECH): "The awkward age: 13 years old." 3. SMOKER 2 SAYING (FRENCH SPEECH): "Regularly, 16 years old." 4. SMOKER 3 SAYING (FRENCH SPEECH): "I started smoking when I was 15." 5. SMOKER 4 SAYING (FRENCH SPEECH): "I started to smoke at 13." 6. SMOKER 5 SAYING (FRENCH SPEECH): "I started to smoke around 15." 7. BLACK PANEL INTRODUCING A VOX POP QUESTION: How do/did you choose your cigarettes? 8. SMOKER 6 SAYING (FRENCH SPEECH): "Because of the colours of the cigarette packet, the whole packaging was attractive. " 9. SMOKER 4 SAYING (FRENCH SPEECH): "The packaging isn't very important for me, I choose my cigarettes according to their price." 10. SMOKER 6 SAYING (FRENCH SPEECH): "Certainly it's popularity, and of course the famous cowboy! " 11. SMOKER 4 SAYING (FRENCH SPEECH): "But some brands like BIP or BIP, all these brands of cigarettes are smoked by people of my age so I am more tempted to buy them." 12. SMOKER 3 SAYING (FRENCH SPEECH): "I believe it is much more the taste of the cigarettes that will convince smokers. It worked when they did flavoured cigarettes like vanilla-flavoured ones or the one that tasted menthol." 13. SMOKER 5 SAYING (FRENCH SPEECH): "I think that you can be influenced when you are young and starting smoking. After that, when you have your own preferences it is more difficult." 14. CUTAWAY: VARIOUS OF EUROPEAN PARLIAMENT IN BRUSSELS (EXTERIOR) 15. CUTAWAY: VARIOUS OF THE VOTE 16. LINDA MCAVAN (S&D MEP, GB) SAYING (ENGLISH): "The goal was to stop tobacco companies launching products which are aimed at attracting a new generation of smokers." 17. CUTAWAY: LINDA MCAVAN TALKING TO JOURNALISTS 18. LINDA MCAVAN (S&D MEP, GB) SAYING (ENGLISH): "The key things are the packaging itself. In the future, if this law is agreed – because of course we now have to negotiate with Ministers – but on every cigarette packet in Europe, you will have a health warning and a photograph, so pictorial warning about the effects of cigarettes. " 19. CUTAWAY: LINDA MCAVAN TALKING TO JOURNALISTS 20. LINDA MCAVAN (S&D MEP, GB) SAYING (ENGLISH): "There will be a ban on all flavoured cigarettes. We have seen new products coming on the market, strawberry cigarettes, chocolate filter papers for cigarettes; these will disappear from the market. And also we move away from the big new market for slim cigarettes and these lipstick packages which are aimed at recruiting young women as tobacco companies themselves have said." ATHENS, GREECE (UNKNOWN) (EUROPEAN PARLIAMENT AUDIOVISUAL - ACCESS ALL) 1. CUTAWAY: VARIOUS OF DIFFERENT CIGARETTE PACKAGES, BRANDS, ROLLING PAPER Story S&Ds LEAD INITIATIVE TO STOP TEENAGERS SMOKING Over 700,000 people per year die in the European Union as a result of smoking. Most of them start before the age of 15 and 70% by the age of 18. To prevent the next generation of smokers from becoming addicted the all-party health committee of the European Parliament today supported tougher measures to reform the EU directive on tobacco products. Members want bigger and more effective warnings, with photographs and messages covering 75% of the pack. They want to ban flavours that make cigarettes attractive to the young, such as chocolate and strawberry, as well as slim cigarettes in lipstick-style packs which tobacco companies use to target girls. Regarding electronic cigarettes, the Parliament wants them to be authorised in the same way as nicotine chewing gum and patches to ensure they are safe and contain what they say they do on the label. The author of the parliamentary report, S&D MEP Linda McAvan, said: "Stopping a new generation of smokers from being recruited is the top priority. And to achieve that, packaging and flavour are crucial. "Europe lags behind other parts of the world in terms of tobacco control, with 28% of adults smoking compared with 17% in Australia, 19% in the US and 15% in Brazil. "On e-cigarettes, I believe they can play an important role in helping smokers cut down or quit smoking. But they need proper regulation. E-cigarettes will therefore remain on the market and companies will have several years to adapt to any new regulatory requirements." Linda McAvan said: "There has been a lot of talk of lobbying by the tobacco companies but clearly today, in the Environment Committee and Public Health Committee it didn't work and people put public health first."
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