• 15-SEP-2015


2015 Frankfurt Motor Show - SEAT cars connect with the future

Footage SEAT cars connect with the future
Frankfurt, 15/09/2015. - Today SEAT presented the CONNECT range, which equips its models with the best functions in terms of connectivity. The new versions include unique design features, a modern SAMSUNG device with apps developed by the company and, as pointed out by SEAT Executive Committee Chairman Jürgen Stackmann at the Frankfurt Motor Show, "state-of-the-art connectivity features that allow convenient, comfortable and safe access to the information we don't want to miss while in the car". The new range is equipped with Full Link technology (Mirror Link, Android Auto and Car Play), which is compatible with any smartphone, as well as the exclusive SEAT ConnectApp, which is pre-installed in the SAMSUNG device that comes with the cars. According to Stackmann, "SEAT's Full Link puts us in a leading position relative to our competitors. And we will be able to build on that, thanks in part to our far-reaching cooperation with SAMSUNG". This system, which has been developed by SEAT, enables content stored in the mobile to be displayed on the car's screen, giving the driver the opportunity to consult any information without distractions. Users can now access functions relating to the navigation system, vehicle information and its location, as well as resources such as the Challenger, which helps improve driving skills. SEAT's CONNECT range also enables users to perform several actions, such as placing a phone call by performing a single, easy gesture on the touchscreen.Crossover with a sporty essenceSEAT also unveiled the Leon Cross Sport, which combines the performance of a compact sports car with the versatility of a all-wheel drive. Equipped with a 300 PS output, this new version accelerates from zero to 100 km/h in just 4.9 seconds. "It's an exciting vehicle clearly expressing the spirit of SEAT", said Jürgen Stackmann after revealing the brand's new proposal. The new showcar "has been inspired by the wildly successful Leon CUPRA, with all the potential for motorway use, but also poised to take on the urban jungle. It's a high performance athlete in trekking boots".

The Leon Cross Sport confirms SEAT's intention of being present in segments with higher sales volumes and profitability for the company, which will be presenting its first SUV at the Geneva Motor Show in March 2016. "We want to be the first choice among young-spirited customers all over Europe", added Stackmann .

Sales go up by 7% until August

SEAT's President also underscored that the brand is continuing the upward trend of the last two years, with double-digit growth since then, and the 6.8% increase in sales this year from January to August. Sales of all the models are increasing, and the results obtained are especially positive in Southern European markets such as Spain (18.4%), Italy (27.3%) and Portugal (11.4%), while the brand remains solid in Germany (6.2%). Production output also reflects growth at the Martorell plant (9%), with the highest figures of the last 13 years.

In order to maintain the brand's momentum, SEAT has just announced it is going to spend 3.3 billion euros in the next five years on new equipment, facilities and R&D. The company is also preparing an ambitious product offensive and plans to launch four new models in two years, beginning with its first-ever SUV, which will be released next March.

The CUPRA rounds off the Ibiza family

The SEAT Ibiza CUPRA is the other great innovation presented by the brand at the Motor Show. Rounding off the iconic Ibiza family, this version features a 192 PS 1.8 TSI engine for sporty performance, taking the new Ibiza CUPRA to 100 km/h from standstill in 6.7 seconds and further to a top speed of 235 km/h. Furthermore, other aspects that set it apart from the rest are its average fuel consumption of only 6.0 litres per 100 km, a new, high-quality feel interior, the Full Link system and the SEAT ConnectApp that provide this version with optimum connectivity.

The history of SEAT in digital format

The brand also announced its new digital museum at the Motor Show event. The museum features an innovative format that can be visited at seat.com without the constraints of a brick and mortar facility, so the history of the company is within easy reach of anybody in the world. The project began to take shape at the Archithon event organised by SEAT last May, where architecture students from Spain and Germany gathered for an intense weekend to put together a teamwork project consisting in design proposals for the exterior of the digital museum that is now ready for visitors.



  • Client Relations