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Once Upon a Time… There was a factory that gave away presents

Release Date: 20 Dec 2016
/   It’s Christmas at SEAT for children from a school in Barcelona who receive presents along the assembly line
/   Students visiting the carmaker’s factory find out about the manufacturing process of a vehicle

Martorell, 20/12/2016. – The SEAT factory in Martorell, where more than 2,000 vehicles are produced every day, had presents coming off the assembly line for the first time, just days before the arrival of the Christmas holidays. On the occasion of a school visit to the plant, the carmaker had a surprise in store for the 28 visiting students from the Marillac school in Barcelona while they got a close look at the manufacturing process of a vehicle. At each stage of the visit, presents randomly appeared on several sections of the production line, the robot stations, smart utility vehicles, and some were even hand delivered by the company’s own employees.

“It looks like Santa was here last night!” the children were heard saying as they found new presents among the various car parts along the assembly line until they reached the final station, where a SEAT Leon was waiting for them filled with educational toys based on science and technology for everyone.

This initiative is part of SEAT’s commitment to young talent and educational projects, which is reflected in the nearly 60 years of existence of the company’s Apprentice School, a vocational training centre whose key to success is the completion of training courses in a real-world environment. 185 young hopefuls are currently learning and studying there with the option of later becoming a part of the company’s workforce.

The SEAT factory in Martorell has the highest output in Spain. Last year a total of 477,000 units were produced here and later distributed to the more than 75 countries where the Spanish brand markets its vehicles.
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