• 18-OCT-2016

  • SOURCE: SEAT

SEAT Accelerator by Conector Selects the Six Startups for its First Acceleration Programme

SEAT President Luca de Meo speaking to entrepreneurs on Startup Day last 7 October

Martorell, 18/10/2016. - SEAT Accelerator by Conector, the accelerator specialising in the automotive industry promoted by SEAT and Conector, has chosen the six projects to include in its first acceleration programme. Following an extensive selection process, Conector analysts short-listed eight entrepreneurs, from among the 42 proposals submitted, to participate in the Startup Day and pitch their project at the SEAT facilities last 7 October. At the end of a recent round of voting, executives of the brand and Conector partners and mentors have selected the six startups that will participate in the first acceleration programme of the SEAT Accelerator by Conector.

The selected startups for this first acceleration programme are:

  • Boonder: technology that enables a direct, reliable connection between individual devices in autonomous cars.

  • GOI travel: a collaborative economy company that connects private and professional drivers with people who need to make a delivery.

  • Innroute: a digital platform that uses geolocation to enable logistics operators to sell available space in their trucks.

  • Open Car: software that enables autonomous cars to be shared when not in use by their owners. 

  • Pulp Car: a marketplace where private individuals can sell used cars in a secure, confidential and easy manner.

  • Valeet: an app to procure on-demand parking services.


The first acceleration programme of the SEAT Accelerator by Conector is scheduled to run for five months. During this period, the entrepreneurs will be given work space in the SEAT facilities, attend weekly training sessions, benefit from services provided by supplier companies valued at over 100,000 euros and receive personalised assistance and monitoring from SEAT and Conector. In addition, each startup will have a board of mentors who are experts in different fields for advice on the key aspects of each business model at periodic group and one-on-one meetings.

The goal of the programme is to ensure that the projects accelerate their growth and sales. Before the acceleration process concludes, the entrepreneurs will present their projects on Demo Day, a private investment forum attended by the country’s leading investors and business angels. 

SEAT Accelerator by Conector is framed within the transformation stage that is taking place in the automotive sector. SEAT’s vision of the future of mobility is the connected car at the core of the user experience. In this sense, SEAT wants to be a front runner in connectivity and digitisation and deliver the easiest mobility experience. For this reason, the company has set up an Easy Mobility Team, a transversal crew that is ready to lead SEAT’s transformation in terms of digitisation and R&D, customer experience and business development.