• 28-FEB-2014

  • SOURCE: SEAT

SEAT and Mango: Fashion and Cars, Connected Worlds

A designer's workshop is very different from a car manufacturing plant. They are two apparently divergent worlds. But why not merge the passion for design in both spheres so as to drive a car with the latest in technology coupled with the latest in colours, fabrics and finishes? With this aim in the mind the MANGO fashion firm and SEAT have reached an agreement to create the new Mii by MANGO, a special edition of the Spanish brand's city car. The fashion world merges with the automotive world so as to take the latest trends to a car.

Both brands have taken the city of Barcelona as their inspiration. This city on the Mediterranean is fast becoming an international innovation centre. According to a recently-published report by Ernst & Young, Barcelona is one of the world's top ten cities in attracting international investment projects. The most highly appreciated aspects are its quality of life and qualifications of its human capital.

In the eyes of both SEAT and MANGO, Barcelona is synonymous with accessible, international, cosmopolitan, vanguard, multicultural, a city that lives design and offers quality. These attributes define the spirit of both brands, and have been very much to the forefront when creating the new SEAT Mii by Mango.

"The fashion and automotive worlds have different design processes, but are very parallel at the same time", highlights Alejandro Mesonero-Romanos, head of design at SEAT. He adds that designers are "sponges that soak up everything around them so as to distil it in a product". MANGO's head of image Frans Bonet adds that for its agreement with SEAT, the paramount aim was that the car's "materials, colours and finishes" should transmit "dynamism, modernity and youth".

The result of this joint creative process has been the birth of a trend-setting, young city car. The new SEAT Mii by MANGO offers colours like glam beige, black and grey, with an eye-catching interior and exterior. Available in 3- and 5-door versions, this new car gives a wink to the female market, adding a hook for bags and mirror in the driver's sunshade, as well as other accessories.