The SEAT Live Store is launched as the first virtual showroom
Barcelona, 27/05/2016. - SEAT is offering potential customers a virtual showroom experience for the first time. Through the pioneering SEAT Live Store platform, SEAT experts take users on a personal, step by step visual tour to discover all the features of the new SEAT Ateca, at any time and from any place. With this innovative online communication system, the brand is taking the user experience to the next digital level, designed to make it easy for customers to select a car. This project falls within the scope of the digital transformation that the company is undergoing.
During the video call, a SEAT expert in the showroom takes the user around the interior and exterior of the cars with twelve stationary and four mobile cameras, all while answering questions related with equipment, technology and design of the Ateca as well as the Leon and the Ibiza, the three models available on this platform. In addition, any specifically requested feature can be highlighted, online product videos are readily available, the vehicle can be configured in real time and the nearest dealer can be located. The online showroom set is located in Barcelona and has been designed to serve the Spanish and German markets.
According to Gert-jan Geerse, head of Retail Development and Customer Experience at SEAT, “this is a new way to connect with our customers; they can access our virtual showroom from their tablet, mobile phone or computer”. He adds that “the SEAT Live Store is a way for customers to make an initial contact, but in order to test drive the car or complete their purchase, we refer them to a dealership”.
In this sense, the SEAT Live Store in no way substitutes dealers, but is an innovative communication tool that connects dealers to customers with a single click and offers a unique user experience. Following the call, the dealer will get in touch with the customer within 48 hours to arrange a visit or a test-drive.