Design Made in Barcelona: Footage & Interview



Shoot Location

Barcelona, Spain

Edited Package
Alejandro Mesonero-Romanos shows how he gets inspired by Barcelona Alejandro Mesonero-Romanos is the recently appointed Director of Design at SEAT. The appointment of the 44 year old represents a homecoming for the Spaniard who started his career at the SEAT's Design Studio near Barcelona. During his studies and his career in the automotive industry, Alejandro has travelled far and wide, absorbing many diverse cultures and influences along the way. Being back at SEAT will allow Alejandro to take inspiration from Barcelona, one of the most creative, diverse and dynamic cities in Europe – values which are consistent with SEAT's own brand values. His arrival at SEAT coincides with the start of a product offensive that will see the brand introduce four new models, driving the brand to increased sales and market share.
Usage Rights/Restrictions
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  • Client Relations