23 Apr 2012
SEAT showed the Ibiza Cupra Concept, the New Ibiza, the Leon and the Alhambra
James Muir, President of SEAT:
"SEAT is launching its brand in China this month. We have been working for over 16 months on a detailed plan to enter the Chinese market. First, with imports, cars built in Martorell, Spain, and imported into China"
"China is a major part of our internationalization strategy to globalize the SEAT brand in the future"
This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.