• SOURCE: SEAT

James Muir, President of SEAT

ID

235818

Shoot Date

23 Apr 2012

Shoot Location

Beijing, China

Production Company

SEAT

Description
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Shotlist
SEAT showed the Ibiza Cupra Concept, the New Ibiza, the Leon and the Alhambra James Muir, President of SEAT: "SEAT is launching its brand in China this month. We have been working for over 16 months on a detailed plan to enter the Chinese market. First, with imports, cars built in Martorell, Spain, and imported into China" "China is a major part of our internationalization strategy to globalize the SEAT brand in the future"
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