ANCHOR LEAD: Customer reward and loyalty programs are a mixed bag of success - with many customers skeptical of the real value of what are often thinly-veiled marketing schemes. But, those days are changing… (Announcer name) explains how one company is thanking customers in a big way. (:00)
SCRIPT: I’m (Announcer name). T-Mobile is at it again… and this time they’re thanking customers like no company has ever done before – by making customers into company owners. T-Mobile’s Andrew Sherrard explains…
CUT: (Sherrard) At T-Mobile, we have a lot to be thankful for and it’s all due to our customers. So what better way to thank them for our incredible success than to let them share in it and turn T-Mobile customers into T-Mobile owners? Today, every primary account holder can get a full share of T-Mobile stock – for FREE! We’ve made its official. Our customers are the boss. And we’re going to keep thanking them every Tuesday.
SCRIPT: With the launch of T-Mobile Tuesdays, customers will get something free from popular brands every Tuesday.
CUT: (Sherrard) We’re doing this the Un-carrier way – no crazy hoops to jump through - just download the T-Mobile Tuesday app and that’s it! The app will even remind you when you have free stuff waiting! Each week, you’ll get recurring gifts like dinner and a movie and a free digital movie rental. And, to keep it fresh, we’ll also have a surprise partner gifts each week – up first everyone gets tickets to opening weekend of Warcraft this weekend!
SCRIPT: For more, go to t-mobile.com. That’s Newsbreak from T-Mobile.
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