ANCHOR LEAD: With social media now firmly a mainstream entity it's more important than ever to be a part of the conversation. Brian Osuch finds out what small business owners should be doing to help build their brand. (:60)
SCRIPT: Business Sense, I'm Brian Osuch. The Hartford's fourth annual Small Business Success Study found 42 percent of small business owners do not believe social media is important to growing their business. Melinda Emerson or "The SmallBizLady" says that's a surprise and small biz owners need to have a social media footprint.
CUT: (Emerson) You need to be on the social media site where your best niche target customer is spending all of their time. When someone goes to a search engine and puts in your name or the name of your business they need to have something come up. If not, it's like you don't exist.
SCRIPT: Emerson says there are ways to help build your brand with social media…
CUT: (Emerson) What you want to do is share helpful information daily. Don't use Facebook once a week and think it's going to move the needle of your business. You also need to engage with people. It takes 7 – to as high as 21 interactions to build relationships online. You want to listen first, don't assume you know the culture of the different social media sites. Facebook people do not want to be communicated to like they're Twitter people. And promote yourself with care… share other people's content far more than your own.
SCRIPT: For more, go to thehartford.com/successstudy. That's Business Sense from The Hartford.
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