• 08-NOV-2015

  • SOURCE: Tudor

Tudor Heritage Black Bay One Sells For 100 Times Its Estimate At Only Watch 2015 Charity Auction

Heritage Black Bay One 1
TUDOR's unique piece for Only Watch 2015, the Heritage Black Bay One, set a new price record for a TUDOR watch sold publicly. With a hammer price of 375,000 Swiss francs the lot n°30 sold for 100 times its pre-sale estimate. The proceeds from this sale will support scientific and medical research on neuromuscular diseases in general and Duchenne muscular dystrophy in particular.

Saturday November 7th, in a packed room at La Reserve Hotel in Geneva, Switzerland, the Heritage Black Bay One became the most expensive TUDOR watch ever sold. Bidding started at 3,500 Swiss francs and within minutes, under the expert drive of Aurel Bacs of Phillips in association with Bacs & Russo, reached the impressive hammer price of 375,000 Swiss francs, 100 times its estimate. A stainless steel mechanical diving watch, the Heritage Black Bay One, was initially estimated between 3,500 and 4,500 Swiss Francs.

On the occasion of TUDOR's first participation in Only Watch, Philippe Peverelli, CEO of Montres TUDOR S.A. commented shortly after the sale: "We are surprised and extremely proud that the Heritage Black Bay One attracted so much interest from the collectors' community, becoming the most expensive TUDOR watch ever, and especially so since all of the proceeds of this sale will go for scientific and medical research."