• 16-MAR-2012

  • SOURCE: UNICEF USA

When You Take Water, Give Water: The UNICEF Tap Project Returns – Saving Children's Lives One Glass at a Time

Water-borne illnesses are the second leading cause of preventable childhood deaths in the world – killing nearly 4,000 children every day.

Now in its sixth year, the award-winning UNICEF Tap Project returns during World Water Week, March 19-25, affording people across the United States the opportunity to help provide the world's children with safe, clean water. During that week, participating restaurants will encourage dining patrons to donate $1 or more for the tap water they usually enjoy for free. For every dollar raised UNICEF can provide a child with access to clean, safe water for 40 days, or 40 children with access to safe water for one day. Volunteers will be supporting the UNICEF Tap Project by conducting local fundraising events and activities throughout the month of March. Visit www.uniceftapproject.org to learn more.

For the third year, Giorgio Armani Fragrances returns as national sponsor of the UNICEF Tap Project through Acqua for Life, its annual campaign to raise awareness and funds to help UNICEF improve access to safe, clean water for children worldwide. During the month of March, Giorgio Armani Fragrances will donate $1 to the U.S. Fund for UNICEF for each Acqua di Giò for Men and Acqua di Gioia for Women spray cologne or gift set purchased in the United States, and $1 for the first 100,000 people who "like" the Acqua for Life page on Facebook. New this year, for each 10 ml Acqua di Gioia Rollerball Eau de Parfum purchased in the U.S. in March, the company will donate 100 percent of the retail sales price -- up to $15 per item -- to the U.S. Fund for UNICEF while supplies last at retailers nationwide.

Since its inception, the UNICEF Tap Project has raised more than $3 million in the U.S. and has helped provide clean water for children across the globe. UNICEF works in more than 100 countries around the world to improve access to safe water and sanitation facilities in schools and communities, and to promote safe hygiene practices. Since 1990, more than 2 billion people have gained access to improved drinking water sources, and 1.8 billion people have gained access to improved sanitation facilities. UNICEF has made a major contribution to this figure through its work with Governments and partners around the world.

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