• SOURCE: Volvo Trucks

A Watch Inspired By a Truck - Clean

ID

282567

Production Company

Spoon

Description
Edited package - clean version
Shotlist
" The award-winning design of Volvo Trucks' new long haul truck, the Volvo FH, has inspired a whole collection of driver gear. The signature piece is the Performance Wristwatch, which incorporates design cues from the new truck SCRIPT: Synk, Asok The way we work with design on Volvo trucks is rather complex but let's start from the point where we have chosen a concept. Once a concept is chosen then we work together with all our different colleagues and other competencies all around the company, to make sure that the product, wether it would be a truck or anything else, is engineered and designed in the best possible manner. If it's a truck; engineered to drive. If it's something else; maybe engineered to wear. Speak: Volvo Trucks' new long haul truck, the Volvo FH, has inspired a whole collection of driver gear. Volvo Trucks design team has worked together to create this one of kind collection, including items such as the driver performance watch, driver jackets and hooded sweaters. Synk, Patrik: I think when you wear it you consider it an extension... you're proud of your truck and you're proud of your watch so when you get into a bar it's a subject of conversation. It's definitely the proportions and the way it sits on the wrist; it has a very proud look and it looks confident. Synk, Nigel: The cluster elements are seen here with the instrument font that I think every driver would recognize who knows Volvo. A font that we find very easy to read. And we think it's mirrored really well here in our watch. We hope that every time the driver lookes at the watch he'll be reminded of this wonderful cluster. One of the other elements was the rubber pattern - wich you'll see everywhere in the truck - is also reflected very lightly in the background of the watch. It's almost as a watermark and you can see it in certain lights when you turn it. Speak, Asok: The FH is the rebirth of an icon... the new FH. And everything about the design is quite distinctive, it has a very strong character. But some things like for example the pattern in the grill, the very distinct head lamps; these are details that we've sort of taken into the collection, this unique collection. Speak, Nigel: I think it's really a dream come true for a graphic designer to be given a watch to design or to work on this kind of products. To be able to take all these elements from the truck that we've worked on for years and be able to implement them in such cool products is... is really good fun! Synk, Asok: The way we work with design on Volvo trucks is rather complex but let's start from the point where we have chosen a concept. Once a concept is chosen then we work together with all our different colleagues and other competencies all around the company, to make sure that the product, wether it would be a truck or anything else, is engineered and designed in the best possible manner. If it's a truck; engineered to drive. If it's something else; maybe engineered to wear. Speak: Volvo Trucks' new long haul truck, the Volvo FH, has inspired a whole collection of driver gear. Volvo Trucks design team has worked together to create this one of kind collection, including items such as the driver performance watch, driver jackets and hooded sweaters. Synk, Patrik: I think when you wear it you consider it an extension... you're proud of your truck and you're proud of your watch so when you get into a bar it's a subject of conversation. It's definitely the proportions and the way it sits on the wrist; it has a very proud look and it looks confident. Speak, Asok: The FH is the rebirth of an icon... the new FH. And everything about the design is quite distinctive, it has a very strong character. But some things like for example the pattern in the grill, the very distinct head lamps; these are details that we've sort of taken into the collection, this unique collection. "
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