• SOURCE: Volvo Trucks

Ice Road Trucker's Lisa Kelly talks about the new Worldtrucker App

ID

279290

Shoot Date

16 Mar 2013

Shoot Location

Gothenburg, Sweden

Production Company

Spoon

Description
Edited Package with narration
Shotlist
Volvo Trucks has launched an app for the Worldtrucker online community. The smartphone app for iPhone and Android enables truck drivers to connect and share experiences from life on the roads. First to trial the app is celebrity truck driver Lisa Kelly, famous from the American TV series Ice Road Truckers and already a Worldtrucker member. Lisa Kelly driving her truck. Talking about the new app: - I like the Wordtrucker community because it's more trucker specific. Its not broad like Facebook, like what you had for breakfast or something, it's actually really specific to routes that you have or things along the route that makes it interesting. Paula - We are now developing a mobile app to take Wordtrucker to the roads. - We have features like routes, you can now record your routes, check in, you can drop tips, trucker interest points. Lisa Kelly: - I think it's a great app and I think it's a great opportunity for truckers to use this app. Because along the routes there are tips and they can find the best places to eat or sleep. - A cool thing about it to is that its integrated with the app and the website, whatever you do on one of them shows up on the other. You can share your pictures and your story.. Paula: - We have developed this together with our truck members on the site, so they have been able to give us all their input about what they need out there, so we know that this is customized for truck drivers.
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