• SOURCE: Volvo Trucks

Interview: Per Nilsson, PR Director Volvo Trucks

ID

353699

Shoot Location

Ring Knutstorp, Sweden

Production Company

Spoon

Description
Soundbites
Shotlist
Interview with Per Nilsson, PR-director Volvo Trucks, about the race and the collaboration with Koenigsegg. "1 00:00:05,040 --> 00:00:10,800 The goal was to play a prank on a valet 2 00:00:10,880 --> 00:00:13,600 and see what the reaction would be 3 00:00:13,680 --> 00:00:22,720 when a 16-wheeler truck pulled up to be parked at a fancy casino. 4 00:00:22,800 --> 00:00:27,120 We hired a real valet to come in for the evening 5 00:00:27,200 --> 00:00:32,120 and park cars for a fancy gala event. 6 00:00:32,200 --> 00:00:35,800 And half an hour into the event 7 00:00:35,880 --> 00:00:39,240 after a few fancy sports cars had been parked by him 8 00:00:39,320 --> 00:00:42,240 we pulled up a huge truck. 9 00:00:42,320 --> 00:00:48,320 We had hidden cameras everywhere to see what his reaction would be. 10 00:00:49,760 --> 00:00:55,240 He was very disoriented. He didn't want to ""lose face"". 11 00:00:55,320 --> 00:01:01,520 So he just nodded politely, but stood there confused 12 00:01:01,600 --> 00:01:05,800 and had no idea what to do with this giant object. 13 00:01:05,880 --> 00:01:10,080 This project was a challenge. 14 00:01:10,160 --> 00:01:18,400 We had to pretend to be a staff-hiring agency 15 00:01:18,480 --> 00:01:23,920 to find real valets in Italy on the Riviera. 16 00:01:24,000 --> 00:01:28,240 We all had to be actors. Even my casting director had to pretend. 17 00:01:28,320 --> 00:01:30,400 She wasn't a real casting director. 18 00:01:30,480 --> 00:01:34,600 She's a special events coordinator, hiring a valet. 19 00:01:34,680 --> 00:01:39,040 We all had to play the game and give the impression 20 00:01:39,120 --> 00:01:43,600 to these valets that they were going to a real job. 21 00:01:43,680 --> 00:01:50,560 At a real casino on a real evening of a real gala event. 22 00:01:50,640 --> 00:01:54,160 All the sports cars that you see pulling up 23 00:01:54,240 --> 00:01:57,240 are all rented and they have actors in them. 24 00:01:57,320 --> 00:02:00,080 All the paparazzi there are fake. 25 00:02:00,160 --> 00:02:02,720 The crowds are fake. Everything's fake, really. 26 00:02:02,800 --> 00:02:05,960 Except for the valet who has no idea that this is all just for him. 27 00:02:06,040 --> 00:02:09,960 It's always very enjoyable to watch 28 00:02:10,040 --> 00:02:13,640 that person's reaction when the joke is over. 29 00:02:13,720 --> 00:02:19,880 It's like they've been living in an alternate reality for the entire day. 30 00:02:19,960 --> 00:02:22,080 And that's fun. It's fun to watch. 31 00:02:22,160 --> 00:02:26,640 My producer and I usually talk everything through. Every possibility. 32 00:02:26,720 --> 00:02:29,480 We have... It's like a chessboard. 33 00:02:29,560 --> 00:02:35,440 For every move a real person could make you have a counter-move. 34 00:02:35,520 --> 00:02:39,080 If the valet didn't seem to care about moving the truck 35 00:02:39,160 --> 00:02:43,200 we would have a car behind the truck start to honk 36 00:02:43,280 --> 00:02:48,280 so that the valet would feel the necessity to do something about it. 37 00:02:50,400 --> 00:02:55,760 If the valet... Whenever the valet was there with his boss 38 00:02:55,840 --> 00:02:58,960 and whenever the truck came in, we had the boss disappear. 39 00:02:59,040 --> 00:03:02,560 The valet would become very nervous and look around 40 00:03:02,640 --> 00:03:05,000 because his boss wasn't there to tell him what to do. 41 00:03:05,080 --> 00:03:09,720 The most difficult thing was to convince this casino 42 00:03:09,800 --> 00:03:12,720 which is a very fancy, old casino on the Riviera 43 00:03:12,800 --> 00:03:21,080 to allow a huge truck with a trailer to drive up to the front door. 44 00:03:21,160 --> 00:03:23,320 That took some convincing. 45 00:03:24,320 --> 00:03:30,960 It's a pretty simple idea. We wanted to see the valet's reaction 46 00:03:31,040 --> 00:03:36,040 when he was forced to park a huge truck instead of a tiny little sports car. 47 00:03:36,120 --> 00:03:37,720 What would he do? 48 00:03:37,800 --> 00:03:41,680 Would he try to park it? Would he just stand there stunned? 49 00:03:41,760 --> 00:03:45,680 My favourite moment is when the truck pulls up 50 00:03:45,760 --> 00:03:49,760 and it stops and you can see 51 00:03:49,840 --> 00:03:54,200 this young valet trying so hard to keep it together. 52 00:03:54,280 --> 00:03:59,680 And you watch the reaction on his face. It almost seems like he's talking to himself 53 00:03:59,760 --> 00:04:02,920 and doesn't quite know what to do with his body. 54 00:04:03,000 --> 00:04:06,440 He doesn't know where to look and he doesn't know how to act. 55 00:04:06,520 --> 00:04:09,800 And he so desperately doesn't want to lose his job, you can tell. 56 00:04:09,880 --> 00:04:12,240 He just wants to be as professional as possible. 57 00:04:12,320 --> 00:04:15,880 But there's one shot that I really enjoyed filming. 58 00:04:15,960 --> 00:04:20,440 Right when the car pulled up there's a closeup of his face. 59 00:04:20,520 --> 00:04:25,520 The mouth is moving but he's not saying anything. 60 00:04:25,600 --> 00:04:28,360 I like interesting subject matter and trucks are really cool. "
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