• SOURCE: Volvo Trucks

Interview: Christian von Koenigsegg – founder and CEO of Koenigesegg

ID

353700

Shoot Location

Ring Knutstorp, Sweden

Production Company

Spoon

Description
Soundbites
Shotlist
Interview with Christian von Koenigsegg,founder of Koenigsegg, about the megacar and the race with Volvo Trucks. "1 00:00:05,040 --> 00:00:10,800 The goal was to play a prank on a valet 2 00:00:10,880 --> 00:00:13,600 and see what the reaction would be 3 00:00:13,680 --> 00:00:22,720 when a 16-wheeler truck pulled up to be parked at a fancy casino. 4 00:00:22,800 --> 00:00:27,120 We hired a real valet to come in for the evening 5 00:00:27,200 --> 00:00:32,120 and park cars for a fancy gala event. 6 00:00:32,200 --> 00:00:35,800 And half an hour into the event 7 00:00:35,880 --> 00:00:39,240 after a few fancy sports cars had been parked by him 8 00:00:39,320 --> 00:00:42,240 we pulled up a huge truck. 9 00:00:42,320 --> 00:00:48,320 We had hidden cameras everywhere to see what his reaction would be. 10 00:00:49,760 --> 00:00:55,240 He was very disoriented. He didn't want to ""lose face"". 11 00:00:55,320 --> 00:01:01,520 So he just nodded politely, but stood there confused 12 00:01:01,600 --> 00:01:05,800 and had no idea what to do with this giant object. 13 00:01:05,880 --> 00:01:10,080 This project was a challenge. 14 00:01:10,160 --> 00:01:18,400 We had to pretend to be a staff-hiring agency 15 00:01:18,480 --> 00:01:23,920 to find real valets in Italy on the Riviera. 16 00:01:24,000 --> 00:01:28,240 We all had to be actors. Even my casting director had to pretend. 17 00:01:28,320 --> 00:01:30,400 She wasn't a real casting director. 18 00:01:30,480 --> 00:01:34,600 She's a special events coordinator, hiring a valet. 19 00:01:34,680 --> 00:01:39,040 We all had to play the game and give the impression 20 00:01:39,120 --> 00:01:43,600 to these valets that they were going to a real job. 21 00:01:43,680 --> 00:01:50,560 At a real casino on a real evening of a real gala event. 22 00:01:50,640 --> 00:01:54,160 All the sports cars that you see pulling up 23 00:01:54,240 --> 00:01:57,240 are all rented and they have actors in them. 24 00:01:57,320 --> 00:02:00,080 All the paparazzi there are fake. 25 00:02:00,160 --> 00:02:02,720 The crowds are fake. Everything's fake, really. 26 00:02:02,800 --> 00:02:05,960 Except for the valet who has no idea that this is all just for him. 27 00:02:06,040 --> 00:02:09,960 It's always very enjoyable to watch 28 00:02:10,040 --> 00:02:13,640 that person's reaction when the joke is over. 29 00:02:13,720 --> 00:02:19,880 It's like they've been living in an alternate reality for the entire day. 30 00:02:19,960 --> 00:02:22,080 And that's fun. It's fun to watch. 31 00:02:22,160 --> 00:02:26,640 My producer and I usually talk everything through. Every possibility. 32 00:02:26,720 --> 00:02:29,480 We have... It's like a chessboard. 33 00:02:29,560 --> 00:02:35,440 For every move a real person could make you have a counter-move. 34 00:02:35,520 --> 00:02:39,080 If the valet didn't seem to care about moving the truck 35 00:02:39,160 --> 00:02:43,200 we would have a car behind the truck start to honk 36 00:02:43,280 --> 00:02:48,280 so that the valet would feel the necessity to do something about it. 37 00:02:50,400 --> 00:02:55,760 If the valet... Whenever the valet was there with his boss 38 00:02:55,840 --> 00:02:58,960 and whenever the truck came in, we had the boss disappear. 39 00:02:59,040 --> 00:03:02,560 The valet would become very nervous and look around 40 00:03:02,640 --> 00:03:05,000 because his boss wasn't there to tell him what to do. 41 00:03:05,080 --> 00:03:09,720 The most difficult thing was to convince this casino 42 00:03:09,800 --> 00:03:12,720 which is a very fancy, old casino on the Riviera 43 00:03:12,800 --> 00:03:21,080 to allow a huge truck with a trailer to drive up to the front door. 44 00:03:21,160 --> 00:03:23,320 That took some convincing. 45 00:03:24,320 --> 00:03:30,960 It's a pretty simple idea. We wanted to see the valet's reaction 46 00:03:31,040 --> 00:03:36,040 when he was forced to park a huge truck instead of a tiny little sports car. 47 00:03:36,120 --> 00:03:37,720 What would he do? 48 00:03:37,800 --> 00:03:41,680 Would he try to park it? Would he just stand there stunned? 49 00:03:41,760 --> 00:03:45,680 My favourite moment is when the truck pulls up 50 00:03:45,760 --> 00:03:49,760 and it stops and you can see 51 00:03:49,840 --> 00:03:54,200 this young valet trying so hard to keep it together. 52 00:03:54,280 --> 00:03:59,680 And you watch the reaction on his face. It almost seems like he's talking to himself 53 00:03:59,760 --> 00:04:02,920 and doesn't quite know what to do with his body. 54 00:04:03,000 --> 00:04:06,440 He doesn't know where to look and he doesn't know how to act. 55 00:04:06,520 --> 00:04:09,800 And he so desperately doesn't want to lose his job, you can tell. 56 00:04:09,880 --> 00:04:12,240 He just wants to be as professional as possible. 57 00:04:12,320 --> 00:04:15,880 But there's one shot that I really enjoyed filming. 58 00:04:15,960 --> 00:04:20,440 Right when the car pulled up there's a closeup of his face. 59 00:04:20,520 --> 00:04:25,520 The mouth is moving but he's not saying anything. 60 00:04:25,600 --> 00:04:28,360 I like interesting subject matter and trucks are really cool. "
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