We wanted to let you
know about some exciting recent industry developments:
Desperately seeking
video
With
video being the Web's fastest growing medium, the race to integrate more video
into their online offering continues to escalate amongst all types of media
organizations:
- Bloomberg,
which has been on an aggressive expansion of its multimedia operations
since it hired former NBC President and COO Andy Lack last summer, is
actively looking for more corporate video content to offer its community
of financial and investment professionals. We're delighted to let you know that The NewsMarket now has dedicated distribution to the Bloomberg Professional service. All relevant video issued by clients via The NewsMarket is fed automatically to Bloomberg terminals globally - reaching nearly 300,000 professionals including: Wall Street & corporate executives, traders, bankers, government officers and the media at large.
- Thomson
Reuters, another major player, last week announced a
groundbreaking new video-on-demand service that aims to become a one-stop information source. Video will be used as a
key medium to provide it's more than 550,000 subscribers corporate
information. The NewsMarket is one of the few content providers working
with Thomson Reuters in the Beta phase which means that if your video
is on The NewsMarket, it'll be accessible to Thomson Reuters subscribers,
too.
- The hunt for video isn't confined to just the major news organizations. Trade media such as AutoExpress, the leading automotive
publication in the UK,
integrated live video provided by The NewsMarket as a special event stream from the Geneva Motor Show to 900,000 unique users. AutoExpress
increased its viewership and advertising
revenue and our clients get their video directly in front of their key
audiences - potential car buyers. We expect to see this sort of live video
integration become a trend quickly as media properties experiment with
providing different types of video experiences to their audience.
Lights, Camera,
Action
Event
and trade show budgets continue to be cut - isn't it time for some innovation?
Working
with the organizers of the Geneva International Motor Show, The NewsMarket last
week unveiled a breakthrough product
that enabled automakers to live broadcast 60+ unveilings and press conferences and
made the video instantly available to journalists and bloggers for download and
editing.
The
demand was staggering - 15+ hours of live and on-demand video was
available and close to 1,000 media
organizations placed more than 4,400 orders for content within two
days - delivering hours of free media to our clients and reaching millions of
consumers directly.
Our
live product can be used for press conferences - including earnings - and any
type of product launch as well.
To
find out more about any of these services, request a live demo or a case study
please contact us.
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