We score with adidas at the Digital Impact Awards

We’re not usually ones to blow our own trumpet, but we’re excited to be celebrating another award win for TheNewsMarket.

Our work with longstanding client adidas, for the creation and launch of adidas news, has been awarded silver for ‘Best Online Newsroom’ at this year’s Digital Impact Awards.

And, we’re in fine company, as the likes of EY, Ocado, Travelex and Jaguar Land Rover are also winners. Run by Communicate Magazine, the Digital Impact Awards set the industry-wide benchmark in digital stakeholder engagement and recognise the best corporate digital communications work in Europe.

adidas required an online editorial destination for journalists; to equip them with the tools to understand what the brand is up to and why. So, our team set about creating an immersive ‘in the moment experience’ that serves up content to media users – fast.

The new news.adidas.com site replaces adidas’ previous online media centre and incorporates high-level design and functionality enhancements, as well as new features; resulting in an increase of quality traffic and content engagement.

Our Group Chief Marketing Officer, Matthew Williams-Neale, said of the win: “We love working with adidas, so it was really exciting for the whole team to contribute to the planning, creation and launch of their new newsroom – and then see our efforts convert to results for the client. To win silver at the Digital Impact Awards is the icing on the cake!”

We’ve been building and managing newsrooms for global brands of every size and sector for over 20 years – running regular research groups to understand exactly how journalists experience online newsrooms and to continually deliver innovations to clients’ sites.

Watch our new showreel to find out more.

Bronze at the 2019 Bulldog PR Awards

TheNewsMarket was awarded Bronze in the Best Thought Leadership Campaign category at the 2019 Bulldog PR Awards for its 2018 launch of PwC’s Global CEO Survey.

The team transformed the format of the launch into a live TV show, helping it to gain huge multi-media exposure. Key results include a 680% increase in live viewership and a 317% increase in survey PDF downloads. PwC also enjoyed a 52% share of voice among its big four rivals on the first Day of Davos, while the #CEOSurvey hashtag was in the top three topics trending on Twitter.

“It’s been a pleasure to work on this project year after year, with the continual challenge of improving the format and maximising results”, said TheNewsMarket MD Matthew Thomson. “For the 2018 event, our production and editorial teams worked creatively and collaboratively to deliver a cohesive and visually impactful campaign and I’m proud their efforts have paid off with this award.”

Digiday Media Awards Europe 2019 Nomination

TheNewsMarket was nominated in the ‘Best use of Live’ category at the Digiday Media Awards Europe 2019 for its launch of PwC’s 21st Annual Global CEO Survey in 2018.

Held at the World Economic Forum, the event presents the findings from interviews with 1,300 business leaders in over 80 countries worldwide. Our team transformed the launch into a news-style live TV show that gave the launch huge multi-media exposure.

“Its been a pleasure to work with PwC on such a prestigious event in Davos, year after year”, said TheNewsMarket MD, Matthew Thomson. “On each occasion we rise to new challenges, refreshing the format to increase viewership and create an engaging event to audiences onsite and online. I’m proud of the team for their 2018 efforts – it’s a well deserved nomination.”

TheNewsMarket bags nomination at prestigious content awards

TheNewsMarket was nominated for The Drum’s Content Awards for its role as campaign partner in the launch of PwC’s Annual Global Survey at the World Economic Forum.

As PwC’s content production partner, TheNewsMarket was at the helm of this high-profile event, which shared key findings about the challenges CEOs are facing today and the related business opportunities. TheNewsMarket – in partnership with PwC – reimagined the launch of the 21st Annual Global CEO Survey in January 2018, including a number of new innovations which redefined the long-standing format.

Matthew Thomson, MD, TheNewsMarket, says: “We’ve been proud to work with PwC at Davos for more than five years, each year rising to new challenges to deliver an ever more engaging production format. The 2018 show was the best yet.”

Gold at the 2018 Worldmediafestival

The jury of the Worldmediafestival has awarded TheNewsMarket, the international platform for TV and online journalists, with a Gold Award 2018 for the development of Lufthansa’s online newsroom.

In its newsroom, Lufthansa provides the media and consumers with news and multimedia content about the company, its offerings and many other topics that journalists and influencers around the world can access digitally and in the highest quality.

The airline’s newsroom is based on standard elements of TheNewsMarket’s technology (www.thenewsmarket.com), combined with tailor-made features that have been optimized to meet the needs of the airline’s communicators.

At the award ceremony in Hamburg on May 16, 2018, Christina Kahlert, head of the Central Europe office of TheNewsMarket in Munich, said: “It is a lot of fun to work together with Lufthansa’s communication professionals and to offer tailor-made solutions for the dissemination of journalistic content. The newsroom is a living tool and I’m sure there’s a lot of new things coming up in the near future.”

IBM and TheNewsMarket win Silver Award for Best Newsroom at the 2018 Bulldog PR Awards

TheNewsMarket and client IBM have won a silver award for ‘Best Newsroom’ at the 2018 Bulldog PR Awards.

IBM and TheNewsMarket completely re-launched the IBM Newsroom  to cater for new audiences and the new ways journalists and influencers now search and consume content – successfully spreading IBM’s content to wider audiences, on all devices.

IBM developed its first online newsroom with TheNewsMarket over ten years ago in 2007, providing high definition, broadcast-quality multimedia assets – copyright and cost free – for registered journalists.

“We have a long standing relationship with IBM and the whole team are thrilled to have been recognized by such an illustrious panel of journalists,” says Matthew Thomson, Managing Director at TheNewsMarket. “Providing multimedia content to media on a modern, easy to use and flexible platform is more important than ever. We are excited to be taking the IBM Newsroom to the next level and making it a reference site for not only journalists but also bloggers, fans and other stakeholders.”

Lamborghini and TheNewsMarket win ‘Best Online Newsroom’ at the Digital Impact Awards 2017

TheNewsMarket and client Automobili Lamborghini have won the Digital Impact Awards for ‘Best Online Newsroom’ at a prestigious ceremony that took place on 17th October 2017 in London, UK. The Digital Impact Awards benchmark digital communications in the corporate space, an area that continues to innovate year on year.

The Lamborghini Media Center is a one-of-a-kind multimedia news site which includes a range of features and optimisations.

“This is a phenomenal win that pays testament to both TheNewsMarket and Lamborghini’s digital and communications teams”, says Matthew Thomson, Managing Director at TheNewsMarket. “It is an honour to receive recognition from the industry and we are proud to be sharing this with our client. We are always working on enhancing our online newsroom technology and providing state-of-the-art solutions so we are excited with what is coming up.”

The Lamborghini Media Center can be accessed here: http://media.lamborghini.com

adidas Bulgaria and TheNewsMarket win the ‘Special Award for Most Effective Global Campaign’ at BDVO’s PR Prize 2017

The PR Prize 2017 is an annual event organised by the Bulgarian Society for Public Relations (BDVO), celebrating excellence in PR and Communications in Bulgaria.

At the Awards Ceremony held on May 18th in Sofia, adidas Bulgaria and TheNewsMarket took home the ‘Special Award for Most Effective Global Campaign’ – celebrating the success of adidas Bulgaria NEWS STREAM, an online tool to increase influencers and social media engagement.

The platform was instrumental in the amplification of the promotion of new 2016 and 2017 models such as the SPEED OF LIGHT, the PUREBOOST X and the Blue Blast PURECONTROL in Bulgaria – feeding media and influencers with engaging brand content and making it a reference site for journalists and fans.

Euro NCAP and Kia Motors win Gold and Silver for ‘Best Online Newsroom’ at the 2016 Digital Impact Awards


TheNewsMarket won two awards in the category ‘Best Use of Digital to Aid Media Relations’ at the annual Digital Impact Awards, during a ceremony held in London in 2016.

The dominance of TheNewsMarket in the category was marked by clients Euro NCAP and Kia Motors taking home Gold and Silver respectively for ‘Best Online Newsroom’.

“We are delighted that TheNewsMarket has won the award for Best Online Newsroom at the Digital Impact Awards, for its development of our new online Newsroom”, says Euro NCAP communications team. “Euro NCAP exists to provide information to consumers about the safety of new cars. To do this, we need an effective platform for sharing our results, news and multi-media content with our members and with the media, in the UK but also in Europe and throughout the world. TheNewsMarket helped us develop that tool”.

The Digital Impact Awards honours the best corporate digital communications work in Europe and reward organisations that are truly making a difference to the digital communications world.

Las Vegas Convention and Visitors Authority (LVCVA) wins ‘Best Online Corporate Newsroom’ at the 2016 Corporate & Financial Awards


TheNewsMarket has won Gold at the Corporate & Financial Awards for ‘Best Online Corporate Newsroom’ for Las Vegas Convention and Visitors Authority (LVCVA) at a prestigious awards ceremony in London, UK, organised by Communicate Magazine – the awards celebrate excellence in all aspects of corporate communication and strategies.

’We are thrilled to have received this award for our newsroom, and are very happy to be working with TheNewsMarket,’’ says Lisa Jacob, director of the Las Vegas News Bureau at the LVCVA. ‘’Our newsroom subscribers tell us that they find the site very user-friendly with its open design and mobile optimization, and greatly appreciate the media cart tool and press kit function. The online newsroom has allowed us to share our content with a much larger audience than before.’’

TheNewsMarket and the Las Vegas Convention and Visitors Authority launched the LVCVA newsroom in June 2015, and the site is now instrumental in the amplification of the authority’s media and marketing campaigns – with multimedia assets now visible and accessible by greater numbers all over world.

LVCVA wins Bronze Award for Best Online Newsroom at the 2016 Bulldog Media Relations Awards

Bulldog Reporter Awards Photo

TheNewsMarket is thrilled to have been awarded the Bronze Award for Best Online Newsroom – Business/Consumer at the 2016 Bulldog Media Relations Awards for our work with the Las Vegas Convention and Visitors Authority (LVCVA).

The Bulldog  Awards celebrate corporate communications and public relations strategic and tactical prowess at the highest level. We are proud to be  associated with an award given by such a recognised and respected PR authority. The recognition is all the more prestigious as  it is  judged exclusively by working journalists.

Intermedia Globe Silver Award at the WorldMediaFestival 2016


The WorldMediaFestival is a global competition dedicated to recognising excellence in branded content in the information, education and entertainment industries. TheNewsMarket were delighted to receive the Globe Silver Award of the WorldMediaFestival 2016 for the Food Culture Net news-platform. The Food Culture Net news-platform is a YourNewsMarket solution for German News about the food Industry.

Gold Award for Best Online Newsroom for adidas NEWS STREAM at The Digital Impact Awards

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Hosted by Communicate Magazine, The Digital Impact Awards showcase the best in digital communications and give companies and agencies the opportunity to have their work recognised against an industry-wide benchmark.

For this year’s awards, TheNewsMarket with adidas won gold for the ‘best use of digital to aid media relations; Best Online Newsroom’.

We’re absolutely delighted to have won gold, and for the recognition of all our hard work we, and adidas, have put in building and developing the online newsroom” said Matthew Thomson, Managing Director at TheNewsMarket. “The Digital Impact Awards are a fantastic way of highlighting the work of leading digital companies and agencies! Huge thanks to Communicate Magazine who organised a great event!

Take a look at the adidas NEWS STREAM and read all about it in our case study here.

Gold Award for ‘Best Online Newsroom’ at The Corporate & Financial Awards

Table CFA awards

TheNewsMarket team and their guests celebrating the Gold Award at the CFA Awards

The Corporate & Financial Awards, presented by Communicate Magazine, highlight those with a consistent and successful communications strategy when addressing the City and its influencers. The Awards create an industry-wide benchmark, as well as an opportunity to recognise outstanding work in the field and for internal teams.

TheNewsMarket was absolutely delighted to win Best Online Newsroom,with adidas, at the awards which took place on July 15 2014.

Read our case study to learn more about our work with adidas and how it was instrumental in the amplification of the launch for Brazuca, the official match ball and the “All in or Nothing” 2014 FIFA World Cup Brazil™ campaign.

You can also watch the highlights from the awards (below), plus click here for a list of all the winners from the night.

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Our honourable mention at Ragan’s PR Daily Awards

TheNewsMarket was delighted to receive an honourable mention for the adidas NEWS STREAM under best online newsroom at Ragan’s PR Daily Awards.

With nearly 350 entries in over 30 categories from around the world, the 2014 awards continues to be Ragan Communications’ most popular awards program and one of the best measures of quality in the public relations industry. 

Click here for a full list of the winners from the night.


Gold Award for ‘Best Online Corporate Newsroom’ for Maersk at The Corporate & Financial Awards

Awarded to Synaptic Digital, now renamed TheNewsMarket, and Maersk.

Click here for a list of all the winners from the night.


Gold award for The Best Online Newsroom at The Digital Impact Awards, presented by Communicate Magazine

Awarded to Synaptic Digital, now renamed TheNewsMarket, and adidas.

Silver award for The Best Online Newsroom at The Digital Impact Awards, presented by Communicate Magazine

Awarded to Synaptic Digital, now renamed TheNewsMarket, and Maersk.

Silver award for The Best Multimedia Press Release at The Digital Impact Awards, presented by Communicate Magazine

Awarded to Synaptic Digital, now renamed TheNewsMarket, and Goodyear Dunlop Europe.

Click here for a list of all the winners from the night.