The health sector affects everybody in society and is one of the most important industries in the world. Medical research and advancements in science have transformed the way we live our lives and continue to improve the standards and expectations of healthcare each year.
For companies and organisations working within the health industry, effective communications and a strong content strategy are essential. Whether it is a healthcare company looking to launch a disease awareness campaign or a pharmaceutical announcing the findings of its latest research project, it is important to have the right tools available to create content and successfully distribute it to the media.
Overcoming Business Challenges
In a sector which is so highly regulated, it is important to work with an agency that understands the specifics of the industry. TheNewsMarket has over 15 years of experience in the health sector and works with top organisations such as Novo Nordisk, Novartis and the Journal of the American Medical Association (JAMA). We specialise in helping organisations and companies overcome the following business challenges:
- Increase content distribution
- Reach out to key medical outlets
- Enhance online presence
- Enrich multi-media content production
- Promote disease awareness campaigns
- Communicate new findings and research results
TheNewsMarket’s content distribution platform, www.thenewsmarket.com, is an online news site which features stories and multi-media content that is topical, newsworthy and free for journalists to view, share and download. The platform is used by a global network of 36,000 registered media outlets across 180 countries. The HEALTH SECTION of the platform is regularly used by journalists looking for content from pharmaceuticals and other organisations working in healthcare. Content on the distribution hub is also shared through various social media channels and journalists can sign up to email alerts so they don’t miss out on important content.
TheNewsMarket have built and currently host bespoke online newsrooms for many leading brands and organisations, including: Novo Nordisk and the Journal of the American Medical Association (JAMA). The award winning newsroom platform creates the perfect user experience for journalists and influencers to access and utilise brand content. All newsrooms come mobile optimised with state-of-the-art press kit and media cart tools, enabling content to be viewed and shared faster than ever, from anywhere, on any device.
TheNewsMarket are experienced in creating video packages for a range of different media audiences. Knowledgeable in-house experts can contribute to the creation of content and offer advice on how best to target different audiences with different styles of content. Whether it is b-roll and soundbites for TV broadcasters or promotional videos for social media, the production team knows how best to create effective and engaging video content.
A dedicated media relations team with a built up network of journalist contacts can set aside time to pitch specific stories to ensure press coverage and greater media exposure. With over 15 years of experience we know the outlets to target to ensure coverage for each story. The media relations team are also well versed in arranging and coordinating satellite media tours at world events, where brand representatives are interviewed by the top media outlets in the world.
Novo Nordisk is a global healthcare company which manufactures pharmaceutical products and services for people with diabetes, haemophilia, growth disorders and obesity. The company markets products in more than 180 countries.
TheNewsMarket built and currently host the Novo Nordisk media centre which provides journalists and bloggers with a single online destination to browse, share and download Novo Nordisk multi-media content. The media centre is mobile optimised with responsive design and was built with journalists in mind, featuring the state-of-the-art ‘media cart’ tool which allows journalists to group assets from different pages in one place and share them with other journalists at the click of a mouse. Novo Nordisk’s content is also distributed through the Health page of thenewsmarket.com, as well as TheNewsMarket’s social media channels.
Novartis, headquartered in Basel, Switzerland, is one of the largest pharmaceutical companies in the world, providing innovative healthcare solutions that address the evolving needs of patients and societies.
TheNewsMarket worked with both Novartis Global and their UK division to provide media support such as digital media briefing, live webcasting and live online Q&A at medical events such as the World Ophthalmology Congress (WOC), ARVO Annual Meeting, ESMO World Congress on Gastrointestinal Cancer (WCGIC), Annual European Congress of Rheumatology (EULAR) and the European Respiratory Society Congress (ERS) in Asia, North America and Europe.
Content and news releases about the company’s research findings, disease awareness campaigns and other ongoing projects were also distributed through the health section of TheNewsMarket.com and online newsrooms.
The Journal of the American Medical Association (JAMA)
The Journal of the American Medical Association (JAMA) is a peer-reviewed journal produced by the American Medical Association, the largest association of physicians and medical students in the US. The journal features new research findings and medical editorials.
TheNewsMarket built the JAMA online newsroom, providing journalists and medical news outlets with a single online destination to source JAMA’s multi-media content. TheNewsMarket also distribute JAMA’s content through the health section of thenewsmarket.com.
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