What is a Digital Channel? And How Your Brand can Benefit.

It has thousands of devoted readers, its videos often gain over 300k viewers and its stories regularly go viral. Yet it’s not a mainstream media outlet, it’s a brand-owned content platform run by a company that’s 125 years old. GE Reports (owned by the venerable GE) is a digital channel … Continue reading What is a Digital Channel? And How Your Brand can Benefit.