Le secteur automobile est l’une des plus grandes industries au monde et continue de croître de façon exponentielle d’année en année. Les innovations technologiques combinées aux nouvelles exigences et attentes des consommateurs signifient que l’industrie évolue aussi vite qu’elle est en croissance. Des voitures électriques à l’auto-automatisation, les industriels investissent de plus en plus dans la recherche et le développement de nouvelles technologies et se concurrencent pour séduire les consommateurs sur des problématiques émergentes comme la responsabilité environnementale, le rendement énergétique, la performance et la sécurité.
Dans le marché mondial actuel extrêmement concurrentiel, il est essentiel pour les marques et les organisations automobiles de créer et de distribuer du contenu multimédia attrayant et de maximiser leur rayonnement médiatique grâce à une stratégie de communication efficace.
Surmonter les défis commerciaux
TheNewsMarket works with some of the biggest brands and organisations within the automotive industry, including Lamborghini, BMW, SEAT, Kia, Audi, GM, Chevrolet, Cadillac, Buick, GMC and Euro NCAP. We specialise in helping brands within the automotive industry overcome the following business challenges:
- Access a wide automotive journalist network
- Reach new media audiences outside of traditional motor press, e.g. lifestyle, entertainment, business, sports, green
- Enhance online presence
- Enrich multi-media content production
- Increase content distribution and maximise ROI
- Maximise media engagement around launches, initiatives and at major motor shows
- Communicate CSR initiatives
- Communicate new advancements in software and technology
TheNewsMarket’s content distribution platform, www.thenewsmarket.com, is an online news site which features stories and multimedia content that is topical, newsworthy and free for journalists to view, share and download. The platform is used by a global network of 36,000 registered media outlets across 180 countries. The AUTOMOTIVE SECTION of the platform has a huge journalist following and for many is the first port of call for fresh automotive news. Content on the distribution hub is also shared through various social media channels and journalists can sign up to email alerts so they don’t miss out on important automotive content.
TheNewsMarket have built and currently host bespoke online newsrooms for many leading automotive brands and organisations, including: Lamborghini, Kia, General Motors, Chevrolet, Cadillac, Buick, Volvo Trucks and Euro NCAP. The award winning newsroom platform creates the perfect user experience for journalists and influencers to access and utilise brand content. All newsrooms come mobile optimised with state-of-the-art press kit and media cart tools, enabling content to be viewed and shared faster than ever, from anywhere, on any device.
TheNewsMarket are experienced in creating video packages for a range of different media audiences. Knowledgeable in-house experts can contribute to the creation of content and offer advice on how best to target different audiences with different styles of content. Whether it is b-roll and soundbites for TV broadcasters or promotional videos for social media, the production team knows how best to create effective and engaging video content.
A dedicated media relations team with a built up network of journalist contacts can set aside time to pitch specific stories to ensure press coverage and greater media exposure. In addition to reaching out to an extensive automotive journalist network, the media relations team can also generate wider exposure by targeting those outside of the traditional motor press.
The media relations team also specialises in arranging and coordinating satellite media tours at motor shows and major launches, where brand representatives are interviewed by top global media outlets. We are present at all the major motor shows on the calendar including Geneva, Paris/Frankfurt, Detroit, New York, Beijing and Shanghai. Live streaming is becoming an increasingly popular way for brands to maximise media exposure at announcements, events and launches; TheNewsMarket is experienced at hosting live streams and placing the broadcasts with major outlets.
Motor Shows, Dynamic Launches & Media Days Packages
TheNewsMarket offers customised media packages for motor shows and other major launches. These are tailored programmes combining our content distribution, media relations and content creation services. As part of the package we offer content strategy planning and consultation.
Kia Global Media Centre
TheNewsMarket built Kia an online media centre to provide journalists and influencers with a single destination to search, view, share and download Kia’s multi-media content. The newsroom was built ahead of the 2015 Frankfurt Motor Show since Kia anticipated they would be producing a high volume of content.
The newsroom was built with journalists in mind and was designed to be as user-friendly and practical as possible. The site is mobile optimised with responsive design, enabling journalists to use the platform on the move with any device. The media cart tool allows journalists to pick and choose their desired content, store it in one place, and share assets with anyone at the click of a mouse.
Content Distribution and Online Media Centre
As a market leading automotive brand, Lamborghini regularly produces multi-media content on upcoming models, new launches, brand news and concept cars. Lamborghini regularly places its content on the automotive page of TheNewsMarket’s content distribution platform, thenewsmarket.com, to enhance the brand’s online presence and reach a wider media audience. In addition, Lamborghini wanted a user-friendly and easily accessible branded media centre for journalists and influencers to view and download Lamborghini’s multi-media content. TheNewsMarket built a customised online newsroom which is completely open and offers media assets in high-definition.
In January 2016, Lamborghini hosted the dynamic launch for the recently unveiled supercar, the Huracán LP 610-4 Spyder. The launch took place in Miami, USA, and motor journalists from all around the world were invited to film and test drive the car. Lamborghini used TheNewsMarket’s video production service to capture and produce an edited video package for the journalists to take away. The video content was also used by Lamborghini’s social media team to promote the supercar on their Instagram, YouTube, Twitter and Facebook channels.
Media Relations at Motor Shows
TheNewsMarket have supported Lamborghini at a number of motor shows including Geneva, Frankfurt/Paris and Beijing. At the 2015 Geneva Motor Show, TheNewsMarket coordinated a satellite media tour on behalf of Lamborghini, placing interviews for the CEO with top media outlets including Bloomberg, CNBC, Sky, Al Jazeera and the BBC. TheNewsMarket also provided a satellite truck, onsite producer and production team.
TheNewsMarket have been supporting brands at major motor shows for over 10 years. We can arrange television interviews, produce and cut video packages, increase media engagement through content distribution, or create a dedicated newsroom or branded channel especially for journalists.
For more information on how we could help you, please contact: firstname.lastname@example.org