At the Geneva International Motor Show, TheNewsMarket team was busy helping a number of auto brands with their satellite media tours. SMTs (as we call them) are satellite broadcast interviews from a location with senior company executives talking to broadcasters such as CNN, the BBC, Bloomberg and CNBC. The interviews tend to be live but they can be pre-recorded. And these days SMTS can be Facebook lives. SMTs are popular with international brands who want to be able to get their story out on the day to the media and their audiences from a live location. They work best at big events such as trade and consumer shows or product launches.

Do you know your ENG from your DTL?

Like most industries, broadcasting has its own acronyms. With this in mind, we thought that it’s worth explaining some of the terminology that you may hear during a SMT or a live launch.

  • DTL – down the line. A live broadcast where the interviewee looks straight at the camera and wears an earpiece so they can hear the interviewer’s questions.
  • Pre-rec – a pre-recorded interview. This can be a DTL. The ‘as live’ interview will be broadcasts during a programme in the future.
  • ENG crew – electronic news gathering. This is a term for a camera crew that will be used to pre-record an interview that is not live.
  • SNG truck – satellite news gathering. The truck that broadcasts the live signal to the satellite before it is downlinked by the broadcasters.
  • MCR – master control room (no it’s not the band My Chemical Romance). This is the technical heart of a broadcaster where all video and audio signals are passed and cleared ahead of transmission.
  • IFB – interruptible foldback. In effect the audio link between the interviewee and the presenter.
  • The Gallery (or the Control Room). The room where the programme producer and the director sit during a live show.
  • Package or vt. An edited video report.
  • Live donut. We like this one. It’s when a presenter or reporter throws to a package and then does a live debrief off the back of it.


If you are interested in SMTs, Facebook live or coverage of an event (or a live donut) then do get in touch. Our broadcast experts are always happy to help and to discuss your plans. Get in touch via