Global communications agency TheNewsMarket recently launched a new content distribution platform for journalists to source and download free multimedia content. The agencies’ content distribution service is currently used by an expanding network of registered news organizations across 6 continents, with top outlets such as Bloomberg, CNN, Reuters and the BBC regularly taking advantage of the free content on offer.
The new platform comes mobile optimized and uses the most advanced newsroom technology in the business, allowing journalists to quickly view, access and share content from anywhere with any device. The state-of-the-art press kit function places all text stories and associated multimedia assets on the same page, ensuring maximum convenience for time-poor journalists with short deadlines to hit. The launch comes at a time when multimedia assets are more in demand than ever and online newsrooms are fast emerging as the most effective way for journalists to source such content.
Mathew Thomson, Managing Director of TheNewsMarket, commented on the launch: “We recently surveyed journalists asking about their content needs. Overwhelmingly, they needed more multimedia content. In 2015 we saw over 1.5 million multimedia downloads and in 2016 the total is set to rise even higher. Our new platform now makes it easier than ever to view, share and download content, ensuring the ever-increasing demands of journalists can be met.”
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