‘Frank Radice moving to TheNewsMarket’
Frank Radice, who recently served as the jury chairman for the 2015 PromaxBDA Awards, is headed to London to join Definition 6’s operation there called TheNewsMarket. There, the new PromaxBDA UK board member will advise on marketing and media strategy.
“We welcome Frank to London with open arms. Our agency works with a host of international and high profile brands such as adidas, P&G, VW Group and Lacoste producing award-winning content and ensuring distribution and promotion within the global media. Our clients are leading the way in the concept of brand publishing and Frank will be a fantastic resource to the team and our clients providing insight and counsel through his extensive industry experience,” said Matt Thomson, MD of TheNewsMarket and Definition 6 International in a statement.
“The opportunity for brands to creatively attain the goals of reach and frequency of message, given the great advancements in disruptive technology, is massive,” said Radice in a statement. “I can’t wait to dive in with new friends and colleagues in the UK and around the world and put these new and wonderful tools to work with global marketing leaders, Definition 6 and TheNewsMarket.”
Radice has been serving as Definition 6’s expert-in-residence.
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