TheNewsMarket launches platform to help clients build online newsrooms ‘out of the box”

Originally written by Diana Bradley, Corporate Reporter, PR Week US (@prweekdiana).

TheNewsMarket, a content hub and distribution channel, has launched YourNewsMarket, a platform that enables brands to build an online newsroom or media center “out of the box.”

LONDON: TheNewsMarket, a content hub and distribution channel, has launched YourNewsMarket, a platform that enables brands to build an online newsroom or media center “out of the box.”

For the past decade, TheNewsMarket has provided customized online newsrooms for clients including the State Department and General Motors. However, the YourNewsMarket online newsrooms have a more standard look and feel, according to Matthew Thomson, global MD of TheNewsMarket.

“YourNewsMarket enables us to offer an out-of-the-box website, in addition to the very bespoke sites we will continue to build under TheNewsMarket,” he explained.

In May, TheNewsMarket surveyed its global media network of more than 36,000 media organizations in 190 countries and found that more than 86% of media influencers say they visit an online newsroom daily or at least once a week. The survey also found that although 97% of journalists want brands to have an online newsroom, 56% said it is not important for the look and feel of a newsroom to match a brand’s identity.

This finding was the inspiration for YourNewsMarket, Thomson explained.

“We know some clients will always want to have a seamless design experience, but we believe functionality should be the key driver when you are making your purchase decision about building an online press site,” he said.

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