Our mission is to help brands and organisations share their stories in the most effective way. Harness the potential scope for promotion and exposure that you could gain by capturing, curating and distributing   your content.

Since launching at the Sydney Olympics in 2000 we have supported sponsors, and non sponsors alike with video production, distribution and amplification, from brands such as Procter & Gamble (P&G), UNICEF and adidas at every Olympics since. Read our Olympics Story here.


As our experience has shown us, we know that journalists worldwide are going to be seeking out content about Pyeong Chang 2018 . At London 2012, the content we produced and distributed achieved:

  • More than 30,000 downloads across over 800 media outlets worldwide from www.thenewsmarket.com
  • 76 billion impressions over the Olympic period, as measured by our clients’ evaluation teams

67% of content used from www.thenewsmarket.com were TV broadcasters from the likes of BBC, NBC, USA Today, CNN and ABC.

Ensure your stories get straight into the hands of our global media network of news organisations in more than 190 countries through our tailor made standard media sports package:

Increase Content Distribution

Distributing content to our extensive media network worldwide, www.thenewsmarket.com provides journalist with the full digital media tool kit needed to write about a brand. With this package you can upload unlimited content to our platform during the Games.

Proactive Media Outreach

One of the most effective ways of ensuring the media are writing about your content is to bring it straight to them. To ensure we maximise your brand and content coverage, we can support your brand with extensive media outreach including:

  • Media relations consultation including media pitching
  • Unlimited curated news alerts as soon as your content is published
  • Targeted news content email campaigns
  • Live social social alerts when stories are published on www.thenewsmarket.com to our social media networks
  • Media campaign results monitoring and reporting


Interested? Get in touch today!  We have packages to suit your brand’s Winter Olympics content strategy.