Launching a new product, seeding reaction to a news event presented by your CEO or highlighting a debut video campaign – just some of the reasons brands use to drive media engagement online.


The results of TheNewsMarket’s latest global media survey underpin the essential value of implementing a communications strategy that calls into question the steps taken to make brand stories as accessible, relevant and shareable as possible.


Interested in reading more? Fill out your details to download your copy of our latest white paper today aiming to help brands and PR professionals better engage journalists and distribute their content more effectively to a wider media audience.