LONDON/SAN FRANCISCO, April 4th, 2018 – TheNewsMarket, part of DMA Media, and client IBM have won a silver award for ‘Best Newsroom’ at the 2018 Bulldog PR Awards.
The 2018 Bulldog PR Awards are a combination of Digital, Social Media and Media Relations awards programs recognizing outstanding PR and communications campaigns from 2017 and judged by journalists.
As a thought leader in the industry, IBM wanted to share its story and technological advancements with the media and the wider public. With this in mind, IBM and TheNewsMarket completely re-launched the IBM Newsroom to cater for new audiences and the new ways journalists and influencers now search and consume content – successfully spreading IBM’s content to wider audiences.
“Since the launch of the new IBM Newsroom just over 6 months ago, we have seen a steady increase in media engagement. The new platform offers a seamless experience, making it easy for journalists and other influencers to look for and share IBM content, on all devices,” says Enies Burton, Account Director, TheNewsMarket USA.
With new technologies and an even faster paced news cycle, media professionals are increasingly turning to online newsrooms to find supporting content for their stories and to keep up to date with the latest announcements. In 2017, TheNewsMarket surveyed more than 110 journalists about how they use brand content resources to support their editorial stories. 85% agreed online newsrooms are useful, with over 90% of them finding text stories with related video and images of most use.
IBM developed its first online newsroom with TheNewsMarket over ten years ago in 2007, providing high definition, broadcast-quality multimedia assets – copyright and cost free – for registered journalists.
“We have a long standing relationship with IBM and the whole team are thrilled to have been recognized by such an illustrious panel of journalists,” says Matthew Thomson, Managing Director at TheNewsMarket. “Providing multimedia content to media on a modern, easy to use and flexible platform is more important than ever. We are excited to be taking the IBM Newsroom to the next level and making it a reference site for not only journalists but also bloggers, fans and other stakeholders.”
The IBM Newsroom can be accessed here: https://ibm.newsmarket.com
Notes for the editor:
About TheNewsMarket, part of DMA Media Group
TheNewsMarket is a global content communications agency with offices in London, Munich, Madrid, New York, San Francisco, Ahmedabad, Mumbai and Beijing. The agency helps smart brands share stories through content production, media relations, online newsroom solutions and content distribution, through its platform: www.thenewsmarket.com. The company is part of DMA Media (www.dma-media.com) the world’s leading experts in multi-channel, news and factual video production and distribution. Its principals are former senior executives from broadcasting organisations including the BBC, Reuters, Dow Jones, Bloomberg, Sky TV, Star TV, CNN and CNBC. More information on TheNewsMarket can be found on the corporate website: www.thenewsmarket.com/about