TheNewsMarket (TNM) – part of DMA Media – is excited to announce that it’s been nominated for The Drum’s Content Awards for its role as campaign partner in the launch of PwC’s Annual Global CEO Survey at the World Economic Forum in Davos, Switzerland.
TNM has been shortlisted in the ‘Best Professional Services Content Marketing Strategy/Campaign’ category. www.thedrumcontentawards.com/the-drum-content-awards/drum-content-awards-2018#90503
As PwC’s content production partner, TNM was at the helm of this high-profile event, which shared key findings about the challenges CEOs are facing today and the related business opportunities. TNM – in partnership with PwC – reimagined the launch of the 21st Annual Global CEO Survey in January 2018, including a number of new innovations which redefined the long-standing format.
TNM’s team produced a webcast to live stream the survey results from Davos to global audiences who were not in attendance but able to view across a number of digital and social channels. It also brought in the well-known business presenter Dharshini David to conduct a live ‘show’ with PwC’s Global Chairman Bob Moritz. This supplemented the traditional press conference format for the onsite audience. Ms. David’s conversational Q&A with Mr. Mortiz engaged the online audiences, without disrupting the journalists who were onsite. Packages of content localized by market and theme were then published on social and made available to journalists and influencers.
View campaign highlights here:-
Thanks to this new format, viewership of the live programme increased 800% and the replay of the webcast registered 250,000+ views within the first week. Social content reached 155,000 views and over 200 retweets in the first week alone.
Matthew Thomson, MD, TheNewsMarket, says: “We’ve been proud to work with PwC at Davos for more than five years, each year rising to new challenges to deliver an ever more engaging production format. The 2018 show was the best yet.”
The Drum is the biggest marketing website in Europe and The Drum Content Awards is the award scheme that aims to identify the best practices, companies and people in the industry (www.thedrumcontentawards.com).
TheNewsmarket is a unit of DMA Media – a world leader in news and factual content, channels and distribution.
The Drum Content Awards ceremony will be held on 6th November at Marriott Grosvenor Square Hotel in London.
Wish us luck…