Soundbites from COP22



Shoot Date

09 Nov 2016

Shoot Location

Marrakesh, Morocco

Production Company


Soundbites + B-roll
SOUNDBITE 1, Frank Duggan, President, AMEA Region, ABB (English, 38 sec): “I think first and foremost it’s to demonstrate ABB’s commitment to the COP programme, and secondly to reiterate again ABB’s commitment to renewable energy, clean energy, and especially energy efficiency. Because energy efficiency maybe is not getting the same level of focus as renewables has been getting. I think they’re all important for reducing emissions and CO2 – but clearly, bringing clean energy and providing power for humanity without consuming the earth is a combination of renewables and energy efficiency.” SOUNDBITE 2, Frank Duggan, President, AMEA Region, ABB (English, 19 sec): “For me personally, because COP is in Africa – Morocco is representing Africa by hosting it – it’s another clear demonstration of my personal commitment and ABB’s commitment to Africa and the growth story that’s ahead of us in Africa. Because I think that’s unstoppable. The only question is at what pace it will happen.” SOUNDBITE 3, Frank Duggan, President, AMEA Region, ABB (English, 25 sec): "We can’t lose sight of the fact that 600 million people in Africa still don’t have full access to electricity. As we’ve heard here, 25 percent of the population in Africa has no access to electricity. And even those who have access to electricity have it at much higher prices than they have in other parts of the world. So there cannot be a better place geographically in the world that’s in the sweet spot of ABB." SOUNDBITE 4, Dr Zitouni Ould-Dada, Head of Technology Unit, Division of Technology Industry and Economics, UNEP (English, 31 sec): “Well ABB is a key player in our partnership, which is called United for Efficiency, because we see energy efficiency as a key to helping achieve the two degrees C climate objective. And ABB has an experience particularly in electric motors, and our initiative, which is a global initiative, deals with energy efficiency in equipment and appliances like air conditioning, refrigeration, and electric motors. So ABB is one of the key partners in this initiative.” SOUNDBITE 5, Dr Zitouni Ould-Dada, Head of Technology Unit, Division of Technology Industry and Economics, UNEP (English, 34 sec): "ABB is the private sector, and we need private sector players to drive this agenda. They have the data, they have the knowledge about energy consumption, they have the knowledge about the industry altogether. And also because when we try to convince countries to have minimum energy performance standards, we need private companies like ABB to provide us with the evidence, with the data, to see actually why we need to have these energy performance standards." SOUNDBITE 6, Mahama Kappiah, Executive Director, ECOWAS Centre for Renewable Energy and Energy Efficiency (English, 36 sec): “Industrial efficiency is a problem that needs to be tackled, and not only in industry, in the entire electricity sector. We have distribution losses up to 35, even 40 percent in some countries – that’s totally unacceptable. You don’t want to produce something and lose 40 percent of it – but we see that happening. So we want to say, how can we improve the transformers and other systems in the distribution network to get these losses down to at least around 10 percent, that is quite acceptable.” 01:14 GVs from COP22 summit and ABB stall featuring YuMi collaborative robot
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