• 19-AUG-2014

  • SOURCE: LEGO Group

Construction of the ultimate LEGO® experience begins - New Video Available

In 2016 LEGO fans of all ages can experience the LEGO® story and the endless possibilities of the LEGO brick in a 12,000 m2 experience center in Billund, Denmark. Today the foundation stones of the unique "LEGO House" were laid.

Three generations of the owner family of the LEGO Group today laid the six foundation stones of the LEGO House in Billund, Denmark, the hometown of the LEGO Group. The six stones – precisely dimensioned to represent six classic LEGO® bricks – symbolise the values which are at the heart of all LEGO experiences: Imagination, creativity, fun, learning, caring and quality.

"For my family and me, the LEGO Group has always been much more than just a company and our products more than just products. I am very passionate about play and how children learn through playing with LEGO bricks. This is essentially the LEGO idea and what the LEGO House is all about. I look forward to seeing the long time dream of having one place where anyone can experience the LEGO idea come true," says Kjeld Kirk Kristiansen, grandson of the founder and current LEGO Group owner.

Available material includes b-roll of the design model, soundbites with Kjeld Kirk Kristiansen, grandson of the founder and current LEGO Group owner, and Søren Lund, General Manager of the LEGO House, as well as b-roll of the building site and designs of the House. New material includes b-roll from the foundation stone event and still images.