• SOURCE: American Express

Shopping Small can have a Big Impact this Holiday Season



Audio Package, .mp3
ANCHOR LEAD: Shopping at local stores gives back to your community and supports what makes your neighborhood… your neighborhood. Brian Osuch has more on what you can do this holiday season to help keep your local businesses alive and thriving. (:60) SCRIPT: Newsbreak, I'm Brian Osuch. The holiday shopping season is about to heat up and Small Business Saturday Spokesperson and President and Chief Entrepreneur of Planning Shop, Rhonda Abrams encourages consumers to shop and dine at small businesses. CUT: (Abrams) It's really a win-win situation. You win because you find unique products and services; you connect with your neighbors. But, your community wins also, because when you shop locally you're helping to create a job for those people who are employed by that small business. But, they go out and spend their money locally and that money circulates… everybody wins. SCRIPT: Small Business Saturday falls between Black Friday and Cyber Monday, and Abrams says, it's the perfect time to visit locally owned businesses. CUT: (Abrams) Small Business Saturday was founded six years ago by American Express in response to small business owners' most pressing need: getting more customers. The day is a way to show support for small businesses in your community during the busy holiday shopping season and beyond. SCRIPT: For more information, go to ShopSmall.com. That's Newsbreak from American Express.
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