• SOURCE: Apollo Group, Inc.

Branding You!



audio package, .mp3
ANCHOR LEAD: A recent University of Phoenix survey finds more than half of working adults are interested in changing careers. Brian Osuch has more from one education professional with tips to help you stand out in the crowd and make that change. (:56) SCRIPT: Lifestyles, I'm Brian Osuch. Are you looking to move from your current job to a career that best fits you? Director of Academic Affairs for the University of Phoenix, Michael Bevis says in today's economy it's very important to go beyond the traditional resume to stand out. He suggests establishing a personal brand. CUT: (Bevis) There's three things that I like people to talk about when they're establishing a personal brand. First, know your mission statement, make sure you have a plan, and third is to remain current in the particular industry in which you're seeking. SCRIPT: Bevis says there's plenty of help out there for those looking for new beginnings. CUT: (Bevis) Check out Phoenix-dot-edu-slash-career-gps. In there, there are some great tools for individuals that are looking to make a career transition and help you really identify what your key interests are, and how those interests translate into specific jobs or job industries. SCRIPT: That website again is Phoenix-dot-edu-slash-career-gps. That's Lifestyles from University of Phoenix. I'm Brian Osuch.
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