• SOURCE: Centers for Disease Control and Prevention

CDC Introduces New Ads in National Tobacco Education Campaign



Audio Package, .mp3
ANCHOR LEAD: More than 16 million Americans are living with a smoking-related disease and every day thousands of young Americans become regular smokers. Brian Osuch has more on a very popular campaign which has already helped over one million smokers make an attempt to quit the habit. (:60) SCRIPT: Newsbreak, I’m Brian Osuch. The Centers for Disease Control and Prevention is unveiling the fifth installment of the “Tips From Former Smokers Campaign.” The CDC’s Dr. Tim McAfee says the latest series focuses on illnesses people do not commonly associate with smoking. CUT: (McAfee) We have a couple ads about colorectal cancer – that is the second cause of death from cancer that’s both men and women. And the second ad around a condition that we have is macular degeneration – which is a form of vision loss that is the number one cause of blindness in older Americans. SCRIPT: Marlene is featured in the new campaign. She started smoking when she was 15 and never thought she would be diagnosed with macular degeneration as an adult. CUT: (Marlene) The retina specialist said to me, you’re going to lose your central vision. You either can see or you can smoke. I chose to see and I did stop smoking. SCRIPT: For tools and strategies to quit smoking, call 1-800-QUITNOW, or visit CDC.gov/tips. That’s Newsbreak from the Centers for Disease Control and Prevention.
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