• 02-MAR-2015

  • SOURCE: CNH Industrial

CNH Industrial to Showcase Global Strengths at Expo Milano 2015

CNH Industrial's TechPro2 initiative

As a Global Partner of Expo Milano 2015, the company will fly the flag for its brands and worldwide activities at the universal event to be hosted in Milan, Italy. A Sustainable Farm Pavilion, product displays, logistics and transport vehicles and sponsorship of other main venues: these are some of the different representations of how CNH Industrial will proudly endorse this important event throughout its six month run.

CNH Industrial N.V. (NYSE: CNHI / MI: CNHI) will capitalise on its Global Partner role with Expo Milano 2015 throughout the universal event's duration from May 1 to October 31 in Milan, Italy. By bringing together its different strengths and brand values against one common background, the company, one of the world's largest operating in the capital goods sector, hopes to raise awareness of its worldwide presence and areas of excellence.

A unique opportunity for all involved, the latest edition of this famous quinquennial appointment will occupy over one million square metres of land in northwest Milan. Expo Milano 2015 is expected to draw close to 20 million visitors during its six months' worth of performances, meetings, conferences and gatherings, all converging around the theme of "Feeding the Planet, Energy for Life".

This theme is of particular significance to CNH Industrial. Agricultural machinery is one of the company's core business segments, where it is present commercially through its Case IH, Steyr and New Holland Agriculture brands.

New Holland Agriculture will in fact take pride of place at Expo as the only agricultural machinery brand to host a pavilion on the grounds. New Holland's Sustainable Farm Pavilion will represent the brand's key agricultural innovations and values – fully in line with its Clean Energy Leader™ strategy. Through storytelling, visitors will be guided from the planting of the seed to the production of food. From its eco-friendly pavilion structure to the interior experience centre, visitors will better understand the role of agricultural mechanisation in the food supply chain through a series of interactive applications, augmented reality, video installations and product displays.