• 10-JUN-2015

  • SOURCE: CNH Industrial

Michelin participates in New Holland Agriculture's Sustainable Farm Pavilion at World Expo Milano 2015

NH Expo 2015 Pavilion Inside

· Preserving soil quality and nutrients through sustainable farming practices

· A sustainable collaboration on display

New Holland Agriculture and Michelin consolidate their long-standing relationship with a collaboration at the Expo Milano 2015: the leading agricultural tyre manufacturer will hold talks about protecting soil from the adverse effects of compaction in New Holland's Sustainable Farm Pavilion. Michelin has also provided the agricultural tyres mounted on the New Holland machines on display to illustrate the important role they play in preventing soil degradation by compaction.

"New Holland and Michelin have a long history of close collaboration," commented Carlo Lambro, New Holland Agriculture Brand President. "Both brands share a deep concern for soil preservation, so it was a natural step for us to invite Michelin to participate with us in a prestigious event like Expo Milano 2015 that focuses on sustainability. This is a once-in-a-lifetime opportunity for New Holland to promote our vision of the sustainable farming practices that will enable modern agriculture to feed the planet well into the future, and Michelin is providing its considerable expertise in tyre technology to prevent soil damage from compaction."