• SOURCE: Cone, Inc.




Audio Package
ANCHOR LEAD: Music and worthwhile movements go hand in hand, and one musician is working with a major coffee company to educate people about "Fair Trade." Brian Osuch has more. (:57) SCRIPT: Consumer Focus, I'm Brian Osuch. Purchasing Fair Trade coffee helps make a great cup of coffee for you, and better lives for farmers by providing them a fair price for their coffee beans. Brand Ambassador, Kelly Clarkson traveled to Peru with Green Mountain Coffee to visit a coffee farm. CUT: (Clarkson) I'm teaming up with Green Mountain Coffee to help people understand the importance of Fair Trade. I've seen firsthand the impact Fair Trade can make on coffee farming communities, and I want to encourage people to learn more, get involved, and buy Fair Trade products. SCRIPT: October is Fair Trade month and Green Mountain Coffee has launched the Great Coffee, Good Vibes, Choose Fair Trade campaign to encourage people to learn more about Fair Trade and to purchase Fair Trade Certified coffee. CUT: (Clarkson) Great Coffee, Good Vibes, Choose Fair Trade. Go to Choose-Fair-Trade-dot-com to learn more and watch exclusive videos. SCRIPT: Consumers can also watch an exclusive concert with Kelly Clarkson in celebration of Fair Trade Month on October 10th by logging onto Facebook-dot-com-slash-Green-Mountain-Coffee. That's Consumer Focus from Green Mountain Coffee. I'm Brian Osuch.
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