• SOURCE: Cone, Inc.

Work it, Wisk it



Audio Package, .mp3
ANCHOR LEAD: Can sweat be… sexy? Yes, according to celebrity fitness trainer and best-selling author, Jackie Warner, who is partnering with performance tested laundry detergent Wisk Deep Clean, to help you get the sweat in - and out - of your clothes this New Year. Brian Osuch has more. (:60) SCRIPT: Lifestyles, I'm Brian Osuch. January is the time when many of us make, and often break our New Year's resolutions to get out and get active. This year, new Wisk Deep Clean Sweat Ambassador, Jackie Warner, is partnering with Wisk to launch the "Work it, Wisk it" campaign, challenging people nationwide to commit to working out - and getting sweaty - all year long. CUT: (Warner) My passion is helping people build confidence and that requires a good workout routine and a lot of sweat! After my workouts, I need a powerful detergent like Wisk Deep Clean to help get out hidden body oils and sweat from my workout clothes that some other detergents can leave behind. SCRIPT: Through the Wisk Facebook community, fitness fans will have access to workout tips and tools from Warner and Wisk to help them reach their fitness goals. CUT: (Warner) This New Year, I'm on a mission to help people get sweaty like they never have before with the confidence that Wisk will go the extra distance to give their active wear a deep clean. SCRIPT: For more tips and a chance to win a trip to L.A. for a private workout session with Jackie visit Facebook-dot-com-slash-Wisk. That's Lifestyles from Wisk Deep Clean.
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