• 15-MAR-2012

  • SOURCE: Doritos

Frito Lay Unveils It's New "Doritos Jacked" Tortilla Chips

SCRIPT: Lifestyles, I'm Bobbi Owens. The biggest, boldest Doritos chip ever will make its debut this week inside of what else, the biggest vending machine ever. New Doritos JACKED chips will be unveiled at the South by Southwest Music Conference and Festival in Austin, Texas on March 15th. Jared Drinkwater from Doritos has more.

CUT: (Drinkwater) The JACKED Stage is a one-of-a-kind vending machine that's nearly six stories tall and doubles as a concert venue. There will be a number of big time performances and events throughout South by Southwest. Plus attendees can earn larger-than-life quarters that can be inserted into the giant vending machine to redeem product samples and special prizes.

SCRIPT: New Doritos JACKED chips are forty percent bigger in size and thickness, and will be available nationwide the week of March 26th.

CUT: (Drinkwater) These new chips are everything people love about the brand, amped up. The two flavor combinations, Enchilada Supreme and Smoky Chipotle BBQ, deliver a one-two punch of intense flavor followed by a twist of spice or tanginess that packs the ultimate crunch.


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