Fashion

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  • Free to Create: adidas Embraces James Harden’s individuality with Harden Vol. 4

    Today, adidas Basketball introduces Harden Vol. 4, inspired by James Harden’s creative freedom on and off the court. The lightest Harden signature shoe to-date features LIGHTSTRIKE midsole cushioning and a limited-edition colorway from the brand’s new partnership with streetwear designer Daniel Patrick. Harden Vol. 4 is the first in his collection to feature LIGHTSTRIKE, the new super-light midsole that provides the perfect balance of lightweight cushioning and on-court responsiveness....

  • adidas inspires Self-expression in Sport with New Varsity-style Jacket

    adidas unveils the VRCT jacket, a fresh take on the classic varsity look that celebrates team pride and self-expression. Paying homage to the traditional letterman jacket, VRCT features a customizable patch that invites athletes to show the world who they are. Designed to be worn before and after training, VRCT takes reworks an iconic design for a classic bomber aesthetic with a sleek, modern fit. Featuring flexible, lightweight material, the jacket offers maximum freedom of movement, while...

  • adidas Originals x White Mountaineering FW19 Collection

    Founded in Tokyo in 2006, White Mountaineering is the brand of Japanese designer Yosuke Aizawa. Taking the great outdoors as inspiration, Aizawa and his team use functional, high-performance textiles and design details as a springboard for fashion-forward collections that blur the boundaries between urban and outdoors wear. The brand’s long-running partnership with adidas has led to some of the most striking and instantly recognizable footwear and apparel releases of the past decade: from...

  • adidas Outdoor Reboots the Terrex Free Hiker with Waterproof Gore-Tex Technology

    The new TERREX Free Hiker GTX combines its signature BOOST™ technology with waterproof performance to keep feet dry, whatever the weather. The reboot of the TERREX Free Hiker, now with GORE-TEX waterproof technology, offers Creators the opportunity to step outdoors and embrace the wet weather conditions, navigating effortlessly between the muddy terrain of the trails to city life with ease. “We believe that through sport, we have the power to change lives. As a brand we want to inspire...

  • adidas Unites the Women Breaking Barriers in Sport with “Change in Play” Special

    As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26 on Stadium digital sports network. The programming is meant to increase visibility of role models for women and girls in sport. Stadium sports reporters and studio hosts Kristen Balboni and Amina Smith lead the in-depth dialogue with a roster of decorated athletes including three-time WNBA MVP...

  • adidas Outdoor launches MYSHELTER with the release of the ultimate commuter jacket for the rainy city

    Today, adidas Outdoor launches MYSHELTER, a new range of jackets that combines outdoor expertise and technology with urban style. Through a collection of weather protective jackets, MYSHELTER is based on research and insights from consumers living in cities with specific weather conditions like London, New York, Shanghai and Tokyo. The jackets combine over fifty years of expertise in highly technical apparel, with modern-day innovation. The first jacket to launch will be the MYSHELTER RAIN...

  • adidas Unveils NY Collection For US Open

    adidas unveils its latest collection of high-performance wear to be worn on Grand Slam courts - the NY collection for the final Grand Slam of the season. Designed in collaboration with the Brooklyn Creator Farm, the NY collection is inspired by the streets of New York City and urban tennis culture. The collection will be debuted on court by leading players including Angelique Kerber, Garbine Muguruza, Caroline Wozniacki, Stefanos Tsitsipas and Alexander Zverev. The US Open collection has...

  • OZWEEGO and LXCON: Powered by the Past

    adidas Originals looks back to its archive to create the latest expressions of two contemporary icons: the OZWEEGO and LXCON silhouettes. Powered by the past , the OZWEEGO and LXCON silhouettes take elements from two key 90s silhouettes and radically reimagine their aesthetics for the contemporary wearer. Inspired by the OZWEEGO 3, a lightweight and comfortable cushion runner silhouette from 1998, the new OZWEEGO silhouette adopts a futuristic design approach with a distinctive eye stay...

  • adidas by Stella McCartney presents the Fall/Winter 19 collection, showcasing more sustainable innovation through performance and style

    adidas by Stella McCartney continues to push boundaries in women’s sportswear with the Fall/Winter 2019 collection. The versatile collection incorporates cutting-edge fabrics that help reduce impact on the planet, without compromising on performance. The materials and production methods used to create the collection for FW19 include recycled polyester made with Parley Ocean Plastic TM , and regenerated ECONYL TM yarn. adidas targeted technologies, built to withstand both the intensity of...

  • adidas Golf Announces Athlete Apparel for the 148th Open Championship

    The quest to be named Champion Golfer of the Year begins next week at Royal Portrush. adidas is making sure Dustin Johnson, Xander Schauffele and Sergio Garcia are ready. Today, adidas Golf announced the apparel that the players will be wearing at the 148th Open Championship, debuting polos from adidas’ fall/winter 2019 line. World No. 2 Dustin Johnson will be making his 11 th start in The Open Championship and will look to incorporate some new blue colorways to his style. He will be kicking...

  • adidas by Stella McCartney debuts performance apparel prototypes in continued push to create a more sustainable future for sport

    Today adidas makes strides in the continued drive to solve the problem of product waste with the introduction of two new apparel innovations within adidas by Stella McCartney – the first 100% recyclable hoodie created from garment waste with NuCycl TM fiber by Evrnu and a tennis dress created with Microsilk™ and cellulose blended yarn. With the world producing an estimated 92 million tonnes of textile waste every year1, adidas by Stella McCartney and partners are helping turn this problem...

  • adidas and Arsenal launch new partnership with 2019/20 home kit

    Herzogenaurach, 1 July – adidas Football and Arsenal launch a progressive new era for the London club. Revealing a fresh new home strip design nodding to the iconic adidas shirts of the past with a distinctively modern twist, the debut collection sets the tone for an innovative new partnership. The all-new kit design for the 2019/20 season features a classic all-over red body, complimented by popping white sleeves and contrasting collar. The white high collar design is adorned with a central...