Fashion

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  • adidas Unites the Women Breaking Barriers in Sport with “Change in Play” Special

    As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26 on Stadium digital sports network. The programming is meant to increase visibility of role models for women and girls in sport. Stadium sports reporters and studio hosts Kristen Balboni and Amina Smith lead the in-depth dialogue with a roster of decorated athletes including three-time WNBA MVP...

  • adidas Outdoor launches MYSHELTER with the release of the ultimate commuter jacket for the rainy city

    Today, adidas Outdoor launches MYSHELTER, a new range of jackets that combines outdoor expertise and technology with urban style. Through a collection of weather protective jackets, MYSHELTER is based on research and insights from consumers living in cities with specific weather conditions like London, New York, Shanghai and Tokyo. The jackets combine over fifty years of expertise in highly technical apparel, with modern-day innovation. The first jacket to launch will be the MYSHELTER RAIN...

  • adidas Unveils NY Collection For US Open

    adidas unveils its latest collection of high-performance wear to be worn on Grand Slam courts - the NY collection for the final Grand Slam of the season. Designed in collaboration with the Brooklyn Creator Farm, the NY collection is inspired by the streets of New York City and urban tennis culture. The collection will be debuted on court by leading players including Angelique Kerber, Garbine Muguruza, Caroline Wozniacki, Stefanos Tsitsipas and Alexander Zverev. The US Open collection has...

  • OZWEEGO and LXCON: Powered by the Past

    adidas Originals looks back to its archive to create the latest expressions of two contemporary icons: the OZWEEGO and LXCON silhouettes. Powered by the past , the OZWEEGO and LXCON silhouettes take elements from two key 90s silhouettes and radically reimagine their aesthetics for the contemporary wearer. Inspired by the OZWEEGO 3, a lightweight and comfortable cushion runner silhouette from 1998, the new OZWEEGO silhouette adopts a futuristic design approach with a distinctive eye stay...

  • adidas by Stella McCartney presents the Fall/Winter 19 collection, showcasing more sustainable innovation through performance and style

    adidas by Stella McCartney continues to push boundaries in women’s sportswear with the Fall/Winter 2019 collection. The versatile collection incorporates cutting-edge fabrics that help reduce impact on the planet, without compromising on performance. The materials and production methods used to create the collection for FW19 include recycled polyester made with Parley Ocean Plastic TM , and regenerated ECONYL TM yarn. adidas targeted technologies, built to withstand both the intensity of...

  • adidas Golf Announces Athlete Apparel for the 148th Open Championship

    The quest to be named Champion Golfer of the Year begins next week at Royal Portrush. adidas is making sure Dustin Johnson, Xander Schauffele and Sergio Garcia are ready. Today, adidas Golf announced the apparel that the players will be wearing at the 148th Open Championship, debuting polos from adidas’ fall/winter 2019 line. World No. 2 Dustin Johnson will be making his 11 th start in The Open Championship and will look to incorporate some new blue colorways to his style. He will be kicking...

  • adidas by Stella McCartney debuts performance apparel prototypes in continued push to create a more sustainable future for sport

    Today adidas makes strides in the continued drive to solve the problem of product waste with the introduction of two new apparel innovations within adidas by Stella McCartney – the first 100% recyclable hoodie created from garment waste with NuCycl TM fiber by Evrnu and a tennis dress created with Microsilk™ and cellulose blended yarn. With the world producing an estimated 92 million tonnes of textile waste every year1, adidas by Stella McCartney and partners are helping turn this problem...

  • adidas and Arsenal launch new partnership with 2019/20 home kit

    Herzogenaurach, 1 July – adidas Football and Arsenal launch a progressive new era for the London club. Revealing a fresh new home strip design nodding to the iconic adidas shirts of the past with a distinctively modern twist, the debut collection sets the tone for an innovative new partnership. The all-new kit design for the 2019/20 season features a classic all-over red body, complimented by popping white sleeves and contrasting collar. The white high collar design is adorned with a central...

  • adidas release jersey designed by Y-3, made for the all blacks; fusing sport with culture

    Monday 1 st July 2019 – adidas and New Zealand Rugby (NZR) have paid homage to both Maori and Japanese cultures, with the unveiling today of the new All Blacks jersey for Rugby World Cup TM 2019. Designed by Y-3, the collaboration label between adidas and legendary Japanese designer Yohji Yamamoto, the jersey was launched at a breakfast event in Auckland today. Yohji Yamamoto, who is world renowned for his striking, avant-garde designs, said: “We wanted to create a jersey that brought...

  • FILA Players Karolina Pliskova & Sam Querrey to Debut Third Capsule of the Special-Edition P.L. Rolando Collection in London

    (FILA Global) - This year, FILA has been celebrating the brand’s original creative director, Pierluigi Rolando, with a limited-edition line of tennis apparel. FILA sponsored players wore the P.L....

  • FILA x Pepsi Collection Launches Exclusively at DTLR VILLA

    FILA and Pepsi have teamed up to launch a new sportswear collection of apparel and footwear, exclusively for DTLR/VILLA. The limited-edition capsule is inspired by the...

  • adidas X Marvel Launch Donovan Mitchell’s First Signature Shoe

    D.O.N. ISSUE #1 arrives in a series of Super Hero-inspired colorways Today, adidas formally introduced Utah Jazz star Donovan Mitchell’s first signature sneaker, D.O.N. Issue #1. The new silhouette focuses on supporting his unmatched vertical leap and speed while paying tribute to Mitchell’s nickname through a collection of four Marvel Super Hero colorways, set to release July 1. Just as many Super Heroes have to overcome their own adversity, Mitchell’s unconventional path to the NBA...