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  • adidas Spotlights Damian Lillard’s Creative Identity on & off the Court with Dame 6

    All-Star, rapper, father, brother and son. Designed to embody all facets of Damian Lillard’s creativity and persona, adidas Basketball today officially unveils Dame 6. The latest edition of Dame’s signature line introduces a variety of energetic colorways, including “Ruthless” and “Hecklers,” which tell the story of Lillard’s dichotomy on-and-off the court. “I come out to compete against people, but I don’t say a whole lot. I don’t talk trash, I just go at them every opportunity I get,” said...

  • FUTURECRAFT.LOOP Phase 2: how we’re finding away

    Co-authored by Amanda Verbeck & Tanyaradzwa Sahanga, FUTURECRAFT.LOOP development team Away. Think about that small word. It's something we talk about all the time. Going away. Being away. Putting away. As if away is some mythical wonderland with the power to make everything different. To make everything OK. But the reality is that away simply means somewhere else. Another place. And when it comes to dealing with plastic waste, just moving to another place is the problem not the solution. At...

  • adidas unveils its line-up of home jerseys for UEFA EURO2020TM, united by art and football

    adidas today reveals the home jerseys of its sponsored Federations for UEFA EURO2020 TM . Uniting art and football, each design is inspired by the similarities that exist between these territories. A unique approach to developing the jerseys saw creators from across all parts of the brand produce hand-drawn sketches, rather than using digital methods. These artworks created by a diverse collective of designers spoke to the passion and emotion shared by fans and players, which would later...

  • adidas announces partnership to explore the boundaries of innovation on the International Space Station U.S. National Laboratory

    Today, adidas announced its multi-year partnership with the International Space Station (ISS) U.S. National Laboratory, managed by the Center for the Advancement of Science in Space – CASIS , to explore the boundaries of product innovation, human performance and sustainability. As part of adidas and ISS National Lab’s commitment to leading innovation within their respective fields, the partnership will pursue breakthroughs to improve future design and engineering for athletes on and off...

  • adidas 4D range expands with new reflective ALPHAEDGE 4D running shoe

    adidas today announces that it expands the 4D range with a new reflective ALPHAEDGE 4D running shoe. The distinctive 3D printed design now features across the sportswear brand’s running, Stella McCartney, Originals and Statement product categories. ADIDAS 4D was first revealed as concept release from FUTURECRAFT - adidas’ innovation incubator – in 2017. The midsole is printed with light and oxygen using Carbon Digital Light SynthesisTM technology pioneered by Silicon Valley based company,...

  • adidas Outdoor launches The MYSHELTER CLIMAHEAT PARKA; keeping commuters protected against the elements

    Today, adidas Outdoor launches the MYSHELTER CLIMAHEAT PARKA, the latest release from MYSHELTER, a range of jackets that combines outdoor expertise and technology with urban style. Following on from the first jacket to launch in September, the MYSHELTER RAIN JACKET, the MYSHELTER CLIMAHEAT PARKA has been designed as part of a collection of weather protective jackets that are based on research and insights from consumers living in cities with specific weather conditions like London, New York,...

  • adidas launches celebratory ’MESSI 15 YEARS’ NEMEZIZ pack

    adidas has today released an exclusive ‘MESSI 15 YEARS’ NEMEZIZ pack, celebrating the 15-year anniversary of Lionel Messi’s professional debut in football. The special issue design of the NEMEZIZ 19+ boot takes cues from some of the many remarkable moments in the career of this icon of the game. The boot’s colourway features Argentina white and blue – celebrating his South American roots – with touches of gold as a nod to the many trophies he has won over the course of his illustrious...

  • adidas MakerLab propels emerging designers to bring limited-edition Campus 80s Into the Global Marketplace

    Honoring its ongoing ambition to elevate creators worldwide, adidas presents Campus 80s MakerLab , the next chapter of the brand’s collaborative-creation platform that unleashes unlimited possibilities to innovate and explore by giving designers full access to the brand’s tools, infrastructure, expertise, archive, and talent to bring their creative vision to life. The adidas MakerLab invited three innovative, emerging sneaker designers Helen Kirkum , Alex Nash and Shun Hirose of Japanese...

  • adidas and Five Ten unveil climbing innovations

    From the union of adidas and Five Ten which began in 2011, Spring/Summer 2019 sees the launch of the first adidas Five Ten co-branded range offering creative and technical solutions for climbing. Combining the knowledge and experience of these two heritage outdoor brands, adidas and Five Ten have found the synergies between their teams and the resulting range will benefit from strong design teams and more athlete testing, as well as advanced technologies built for high-performance while...

  • adidas by Stella McCartney launch Post-Mastectomy Sports Bra in honour of Breast Cancer Awareness Month

    adidas by Stella McCartney continues to push boundaries in women’s sportswear with the launch of the brand’s first Post-Mastectomy Sports Bra. In honour of Breast Cancer Awareness Month, the post-operative bra has been created to empower breast cancer survivors to introduce sport and fitness back into their lives. The adidas by Stella McCartney Post-Mastectomy Sports Bra is a welcomed addition to the ongoing creative partnership, supporting a cause close to Stella’s heart, following the loss...

  • Free to Create: adidas Embraces James Harden’s individuality with Harden Vol. 4

    Today, adidas Basketball introduces Harden Vol. 4, inspired by James Harden’s creative freedom on and off the court. The lightest Harden signature shoe to-date features LIGHTSTRIKE midsole cushioning and a limited-edition colorway from the brand’s new partnership with streetwear designer Daniel Patrick. Harden Vol. 4 is the first in his collection to feature LIGHTSTRIKE, the new super-light midsole that provides the perfect balance of lightweight cushioning and on-court responsiveness....

  • adidas inspires Self-expression in Sport with New Varsity-style Jacket

    adidas unveils the VRCT jacket, a fresh take on the classic varsity look that celebrates team pride and self-expression. Paying homage to the traditional letterman jacket, VRCT features a customizable patch that invites athletes to show the world who they are. Designed to be worn before and after training, VRCT takes reworks an iconic design for a classic bomber aesthetic with a sleek, modern fit. Featuring flexible, lightweight material, the jacket offers maximum freedom of movement, while...