• 08-JAN-2016

  • SOURCE: Fila

FILA and Kohl's Launch #TagNBrag Initiative With Shaun T For A Great Cause

Shaun T - Photo Credit: James Petrozzello

(FILA North America) --​

FILA and Kohl's Launch #TagNBrag Initiative With Shaun T For A Great Cause

FILA and Kohl's saw tremendous success when Shaun T was welcomed aboard as the brand's ambassador and face of training footwear in 2015. The trifecta created OppRUNtunity initiatives, which created experiential one-on-one workouts with fitness guru at select Kohl's doors. Now in 2016, FILA and Kohl's plan to continue that franchise but has something just as refreshing served up for the new year. This week, FILA and Kohl's put viewers on social media in contact with Shaun T, in conjunction with the retailer's #MakeYourMove efforts, with a new initiative for the month of January

The brand new franchise called #TagNBrag allows viewers the chance to observe weekly simple and brief workouts. From there they are encouraged to record themselves doing the workout and post it on Twitter using the hashtag #TagNBrag and encouraging a few friends along the way. FILA and Shaun T will donate $1 (up to $10,000) for every video shared using the hashtag to Kaboom, an American non-profit organization that helps communities build playgrounds for children.

Checkout the week one challenge now! 



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