• 08-JUN-2016

  • SOURCE: Freddie Mac

55+ Crowd Is Adding Some Boom To The Housing Market

ANCHOR LEAD: June is National Homeownership Month and a new study finds one generation is poised to have quite an effect on affordable housing inventories and home prices. (Announcer name) has the details. (:00)

SCRIPT: Newsbreak, I'm (Announcer name). A new study from FreddieMac finds a majority of 55+ homeowners have realized the American Dream. (Spokesperson name) is with FreddieMac and says the aging Baby Boomer generation is reshaping America's housing market.

CUT: (Spokesperson) We're pleasantly surprised to see three quarters say they'll be financially comfortable in retirement and the majority say they're very satisfied with their homes, communities and quality of life. However, nearly 40% say they'd prefer to move at least one more time. (:14)

SCRIPT: And with that move, most want to own…

CUT: (Spokesperson) over 70% of homeowners say they're most likely to buy rather than rent their next home. Even a relatively modest increase in lending to 55+ homeowners could add trillions of dollars in new home sales in a short period of time.

SCRIPT: And what are most Boomers looking for in their next home? (:13)

CUT: (Spokesperson) Their top considerations are affordability, retirement amenities and low maintenance. In terms of location… grandkids win out over warmer weather regions. (:09)

SCRIPT: For more information on the study, go to FreddieMac.com. That's Newsbreak from FreddieMac.


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