• SOURCE: Frito Lay

Born to be Bold!



audio package, .mp3
ANCHOR LEAD: There's a bold new mystery coming to a snack food aisle near you, are you bold enough to give it a try? Brian Osuch has the details. (:60) SCRIPT: Lifestyles, I'm Brian Osuch. Beginning this week, consumers will see three new mystery flavors of Doritos Jacked tortilla chips making their way to grocery stores nationwide. The fan challenge? If you're bold enough, try all three and vote for your favorite at BoldFlavorExperiment.com. Doritos Brand's Jeff Klein… CUT: (Klein) There's nothing as bold as stepping into the unknown. And one way to do it is crunching into an unknown mystery chip with over-the-top flavor. These are some of the boldest flavors we've ever brought to market – we can't wait to see which one our fans vote as their favorite. SCRIPT: Klein says now's the time to become a bold taste tester. CUT: (Klein) Our "Bold Flavor Experiment" is the latest example of how we're rewarding Doritos fans for making bold choices. This fall, we will bring back the flavor receiving the most votes. Until then, we're rewarding fans with daily "Be Bold, Win Gold" giveaways of one-thousand dollars – in gold. SCRIPT: You can begin voting for your favorite flavor April 29th and see official rules, by visiting BoldFlavorExperiment.com. Fans can also take part in a bold scavenger hunt that will unlock clues to the mystery flavor names. That's Lifestyles from Doritos.
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