• SOURCE: Frito Lay

Lay's Brand Announces Return of "Do Us A Flavor" Contest and Invites Fans to Submit the Next Great Potato Chip Flavor



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ANCHOR LEAD: Last year, fans nationwide voted Lay's Cheesy Garlic Bread the next great potato chip flavor as part of the Lay's "Do Us A Flavor" contest, winning its creator a one-million dollar grand prize. Will your potato chip flavor be the next million-dollar winner? Brian Osuch has more. (:60) SCRIPT: Newsbreak, I'm Brian Osuch. Back by popular demand, the Lay's brand has announced the return of its "Do Us A Flavor" contest, inviting fans nationwide to submit ideas for the next great potato chip flavor. New this year, fans can submit flavor ideas for three chip forms – Lay's Kettle Cooked, Lay's Wavy and/or Lay's Original – and there will be four finalist flavors vying for the grand prize. Lay's Brand's Bart LaCount… CUT: (LaCount) We received nearly four million entries as part of last year's contest, proving our fans know plenty about great flavor. With even more ways for fans to show us their creativity this year, we can't wait to see what America's taste buds inspire next! SCRIPT: The four finalist flavors will be fully developed by Frito-Lay's culinary experts and unveiled in the summer. From there, it will be up to fans to vote for the finalist flavor they want to see stay on store shelves. Fans have until April 5th to submit flavor ideas. For more information and official rules, visit www.dousaflavor.com. That's Newsbreak from Lay's. I'm Brian Osuch.
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