• SOURCE: Frito Lay

The Great Flavor Swap



Audio Package, .mp3
ANCHOR LEAD: It’s no mystery that Americans love great flavor. In fact more than 80 percent are open to trying new flavors and more than half consider themselves adventurous eaters. Brian Osuch has more. (:60) SCRIPT: Lifestyles, I’m Brian Osuch. Lay’s knows that fans get excited by new and sometimes unconventional flavors. This year “Flavor Swap” allows potato chip lovers to choose their favorite flavors in four pairings – heat, cheese, barbecue and spice. The new flavors in each pairing include Lay’s Fiery Roasted Habanero, Smoked Gouda & Chive, Korean Barbecue and Cooked Olive Oil & Herbs, which will be up against Lay’s Flamin’ Hot, Cheddar & Sour Cream, Honey Barbecue, and Cooked Sea Salt & Cracked Pepper. Frito-Lay’s Tina Mahal… CUT: (Mahal) 2016 introduced some great flavor trends focusing on spices, cheese and herbs. To highlight these trends, we’re launching four all-new Lay’s flavors that will go up against four of our classic flavors. Four flavors that Americans know and love and we’re going to leave fans to decide which flavors stay and which flavors go. And the great thing is, one lucky voter will win $250,000 just for choosing their favorite flavor in each “Flavor Swap” pairing. SCRIPT: From now until March 21 fans can vote daily for their favorites in each category at FlavorSwap-dot-com. That’s Lifestyles from Frito-Lay.
Usage Rights/Restrictions
This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.


  • Client Relations