• 28-JUL-2012

  • SOURCE: Gillette

Giant Holograms of Ryan Lochte and Tyson Gay Light Up Boston Harbor

On Friday, July 27, just as millions of Americans watched the Opening Ceremony of the London 2012 Olympic Games, Procter & Gamble and its brand Gillette staged an unforgettable event to wish Team USA a great start to The Olympics.

The event was a spectacle of light and technology featuring nearly 60-foot holograms of Team USA athletes Ryan Lochte diving into historic Boston Harbor and Tyson Gay racing toward victory. As part of Gillette's global 'Get Started' campaign, the event was the finale of a series of Team USA projections that popped up in areas throughout Boston.

Available content includes B-roll, and soundbites from Sonia Fife, General Manager, Gillette North America, Procter and Gamble, and John Rooke, Stadium Voice of the New England Patriots and Revolution, Master of Ceremonies for the Gillette Light It Up Event.