• SOURCE: Ketchum PR

Cracker Jack Helps Fans Pull Off Surprises for Loved Ones with "The Surprise Inside Project"



Audio Package, .mp3
ANCHOR LEAD: This summer one popular snack brand is helping surprise families all across the country. Brian Osuch has the details. (:60) SCRIPT: Entertainment Now, I'm Brian Osuch. According to a recent survey, three-quarters of American parents say the best family memories involve surprises. And while most parents don't believe they need to spend money to "wow" their families, the majority still do. This summer, the Cracker Jack brand is helping parents rediscover what they know is true – small surprises can have a big impact on family fun. Cracker Jack's Aditya Varanasi… CUT: (Varanasi) For more than a century, the Cracker Jack brand has brought the iconic "surprise inside" to families across America. We know small surprises can go a long way. So, we're kicking off "The Surprise Inside Project" to help parents pull off the small, but meaningful surprises they know are missing in their families' lives. SCRIPT: Now through July 31, fans can visit CrackerJack.com and share how they want to pull off small surprise for their families. The Cracker Jack brand will fulfill hundreds of surprises in custom Cracker Jack-inspired boxes, each up to $20 in value. Visit CrackerJack.com to submit your surprise idea and see official rules. That's Entertainment Now from Cracker Jack. I'm Brian Osuch.
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