• SOURCE: Ketchum PR

Trick Or Teeth?



.mp3 audio package
ANCHOR LEAD: Halloween may be the highlight of fall for most kids, but parents may be spooked by the repercussions of those coveted sweet treats for their children's oral health. Brian Osuch has more on how kids can keep a BOO-ti-ful smile after all the candy is gone. (:60) SCRIPT: Lifestyles, I'm Brian Osuch. It's the time of year kids will be filling up the house with all types of candy. Dr. George Koumaras is Anthem's national dental director and says its okay to let your kids enjoy the treats… but just follow this simple trick. CUT: (Dr. Koumaras) I would say sticky candies are the worst candies, because they stick to your teeth. So, candies that seem to dissolve quickly and don't stay in contact with the teeth too long are the best. SCRIPT: Dr. Koumaras stresses the importance of teaching kids the importance of oral health whenever possible… even Halloween. CUT: (Dr. Koumaras) It's a good time to reinforce good dental habits, like brushing the teeth twice a day. We find that anything that is positive reinforcement about good oral hygiene is really important, because the kids will maintain these good habits throughout their adult lives. SCRIPT: And how can parents help their kids grow up enjoying their dental visits… CUT: (Dr. Koumaras) Parents should never use phrases like "don't be afraid of the dentist," or "whatever the dentist does won't hurt too much… cause that's negative reinforcement. SCRIPT: For more information, go to Anthem.com. That's Lifestyles from Anthem, Inc.
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