• 11-JAN-2016

  • SOURCE: Kia Motors America

Kia Optima Breaks The Midsize Sedan Mold In Expanded Marketing Campaign

2016 Optima SX 2.0 turbo
With its European sport-sedan design, advanced technology and sophisticated interior, the all-new 2016 Kia Optima defies ordinary in the midsize sedan segment whose hallmarks are basic, boring and uninspiring. And now, the next phase of Kia Motors America's (KMA) marketing campaign for its perennial best-seller is underway with two new 30-second spots narrated by Academy Award-winner Christopher Walken.

Created by David & Goliath, KMA's advertising agency of record, "Middle C" and "Cookie Cutter" showcase the completely redesigned Optima as a "defiant midsize masterpiece" and "exceptionally tasty treat" in a crowded field of cars that look and drive the same.

"Our marketing efforts are built on the core principle of challenging people to discover the exciting new Kia and question everything they think they know about the brand," said Michael Sprague, chief operating officer and EVP, KMA. "Kia is a recognized industry leader in styling and quality, and like the all-new Optima, these new ads stand out from the competition with the assistance of someone who knows a thing or two about being distinctive."

The expanded Optima campaign, which began with the series of "Next Level" spots starring NBA All-Star Blake Griffin, will continue next month when Kia returns for its seventh consecutive appearance in the Super Bowl broadcast with a 60-second ad for the next generation Optima.